Friday, March 23, 2018

TOUR: Extra Supermarket - WNY, NJ

Heading just a block east of Fiesta yesterday is this Extra Supermarket, not affiliated with the Extra Supermarkets chain. While that Extra is part of Retail Grocers and is supplied by General Trading Co. of Carlstadt, this Extra is supplied by Krasdale Foods. It's a member of AIM (the Association of Independent Merchants).
Extra is on the ground floor of what appears to be a large apartment building, and has a private parking lot in back -- rare for this area.
Palisade Ave, the road this store is on (pictured here), is certainly no Bergenline. It's a somewhat sleepy residential street, so it's unusual that a fairly major supermarket would be located on it.
I'd love to know what this sign would have said; I doubt Extra installed it. Unfortunately we can only go back about ten years on Google Maps' street view. Anyone know what this was previously?
The quiet street did allow me to get some photos of the storefront. The store is actually pretty large, and actually extends to the left farther than to the right, although the front-end is to the right.
You enter under the "Extra Supermarket" sign on the right here and turn left to walk down the produce aisle, along the front wall. Meat, seafood, and deli are in a separate room (expansion) to the far left, with the remainder of grocery in the back of the store. Checkouts line the front wall to the right of the entrance. The layout is a bit of a maze, and my memory is kind of fuzzy on it.
This hand-painted sign is hanging from the ceiling immediately inside the entrance. It says "Attention - Bags or packages are not permitted in the supermarket" (I don't know what it says under the red sign, which reads "Warning - Please do not use your personal cart for shopping, thank you"). The interesting thing is that although the store posts these rules, there is no place to check bags or carts (no security counter!). Presumably you'd have to go over to customer service...through the store with your personal bags, packages, and carts.
The front wall of the store is to the left here. The produce department, which is pretty extensive, runs along horizontally. Grocery aisles are behind the refrigerator cases to the right.
Looking back up towards the entrance.
Past produce on the far side of the store is a separate room with deli on the front wall, butcher on the side wall, and seafood along the back wall. There is a doorway to the main store in the front and back.
Seafood, which is probably a separate business, is in the far back corner. This expansion feels like a different store -- it's much brighter and more open, and the fixtures are new. The lighting here, as well as the rest of the store, is new LED.
Packaged meats continue along the back wall of the store.
Dairy follows in the back corner. Because the store has a private lot in the back, there is a register along the back wall for an entrance/exit there as well.
The stand with the "2" sign tucked away back there is a register.
The grocery aisles are fairly standard. Here we're looking towards the FRONT of the store from the middle. Produce is to the right. The floor is actually in great condition here.
Looking towards the back wall in the same aisle. Dairy on the back wall.
A small frozen foods selection, although I can't for the life of me remember where in the store this is. Maybe the last aisle, looking towards the front of the store?
Looking up towards the front of the store. It's a very well-stocked store, and pretty clean, too. I think they do a very good business here.
There are those frozen cases again! This is probably an aisle looking towards the back of the store. Once again, clean and well-stocked.
Aha! I remember where this was. Front corner of the store; the brick wall with the Coca-Cola display is the side of the store. Registers are behind me to my right.
What's with the heavy promotion of Coca-Cola here? The awning on the front had ads for them also. Typically, that's something you'll see on a convenience store or bodega more than a supermarket, especially a larger one like this.
A tiny but extremely well-stocked customer service and HABA counter in the front corner opposite deli. A few registers continue along the front wall (to the right).
Cool registers here! Does anyone recognize them from another store? It's unlikely they're custom-made for Extra.

I liked Extra since it was larger than I had expected, and the whole store had lots of merchandise in a fairly small space -- even a full-service seafood counter. It's a very heavily-used store, I think.

Extra AIM Supermarket

5505 Palisade Ave, West New York, NJ
Open Mon-Sat 7AM-9PM; Sun 7AM-8PM

My Rating: ★★★☆☆

4 comments:

  1. I love how there are two shelves of Pepsi under the Coca Cola display.

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  2. My gosh, those checkout lights look really old. They almost have an A&P look to them, similar to their sunrise logo. Ridiculously big carts for this store, also.

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    1. Actually, that's exactly what I was thinking -- they match the sunrise design and color scheme almost exactly. Plus, they could have gone with this decor...https://www.flickr.com/photos/42444189@N04/3965074878/in/album-72157622354737793/ Do you think they are from A&P?

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