A Former A-Frame Acme?
Superfood Marketplace - Allentown, PA
Most of the time I at least have a vague idea of the history of the stores I post. This one, I must confess, I know virtually nothing about. It appears to be an A-Frame Acme with a new facade on the front, but I have no evidence that it ever was. I do know more recently, it was a Valley Farm Market which closed in 2015. Superfood, an Elizabeth, NJ-based chain of three stores, bought the store and reopened after some renovations. As far as I know, they've made it more of a standard grocery store. The bakery department was removed, but the store now has produce, deli, meat, seafood, hot food, and salad bar. At 50,000 square feet, this store is much smaller than Valley Farm's other location in Bethlehem, but much larger than Superfood's other locations, in Elizabeth (about 15,000-20,000) and Middlesex, NJ (35,000). It's a very nice, clean store but some customers have been complaining about the high prices. To be fair, I didn't look too extensively at the prices. Being from northern NJ, I'm also used to paying more!
The exterior is a pretty nice facade, recently repainted:
Superfresh Food World, but it would not be my first choice. Let's head inside . . .
However, the produce department also goes into an area to the right under a much lower drop ceiling. It's most likely an expansion. If this was an Acme, it could have been a backroom.
In the grocery aisles, all the shelving is new. Superfood added it when they moved in this past summer. I know a lot of people really don't like this style of shelving, but I think it's much better than the regular type.
But in my attempt to get a picture of the mural, I was walking down an aisle and did not realize that a light fixture was directly in front of the logo! So you get the idea, but I should have been paying more attention...
image from Yelp of Valley Farm Market which gives you a better idea of the mural...
This person did not stand with a light fixture directly between them and the logo!
There are maybe 5 checkouts, and a customer service counter, along the front end. The registers look to be very old - maybe someone can identify what store they are from!
In a nice store like this, why do they ruin the front-end with that awful neon Customer Service sign? It doesn't match anything in the rest of the store (although it may have at one point), and it's just plain old ugly in my opinion. The room with the windows is a manager's office. The exit is behind me to my left.
All in all, Superfood is a really nice store. I personally liked it a lot better than the Valley Farm I went to in Bethlehem, but I can understand why some people wouldn't. For one, it's a heavily Latin-influenced supermarket. The owners are Portuguese and Hispanic, as are many people in the area, and the products they sell reflect that.
One interesting note - several of the carts they were using were from Twin City Supermarket, a small chain of stores in my area of northern NJ (Elizabeth, Newark, Plainfield; Aquí Market in Jersey City and Bridgewater; and Pueblo in Newark). I wondered why but then I found that the owners of Twin City and Pueblo also co-own this store with Ana Lemes, who owns Superfood in Elizabeth and a few other small stores in the area. So that makes sense!
Hopefully someone who knows more about this area can tell us whether this really ever was an Acme, and fill us in on some more historical details!