A Tale of Two Supermarkets: Allentown Part II
Little Apple Market - Allentown, PA
Quick recap: we're in center-city Allentown. It's 2014 and Supremo has just announced they're moving into the old Sears building on 7th St. The owners of Little Apple Market next door - so close the two stores even share a parking lot - presumably decide they can't take the competition and decide to close the store in anticipation of Supremo's opening. However, a business partner of the owner of Supremo decides to set up shop at Little Apple. This way, the two (Eddie Trujillo of Supremo and Juan Diaz of Krasdale) form a trust that controls the center-city Allentown grocery market: the C-Town on 4th, Little Apple on 7th, and Supremo on 7th. Otherwise, there's an Ahart's slightly outside of town on Allen Ave, but we all know how I feel about Ahart's.
Juan Diaz re-opened Little Apple Market after virtually no renovation as far as I could tell. Despite the sign on the outside clearly reading IGA, he also left the IGA cooperative and instead went for a Krasdale affiliation, calling the store AIM (Association of Independent Merchants).
On a building just to my left above, there is a really cool ad for Miller's Pretzels - suggesting that that building may have been their factory at one time.
Supremo is so much more of an experience than Little Apple - so much more theatrical and beautiful, but Little Apple is great for those shopping trips where you don't want an experience - you just want good, cheap groceries. You won't be blown away by the decor, selection, or design, but it's a solid local store.
That wraps up our Lehigh Valley tour! Stay tuned for lots more exciting material - I have a lot of stores that I still haven't posted.
Little Apple Market630 N 7th St, Allentown, PA 18102
Open Mon-Sat 8AM-8PM; Sun 8AM-6PM
http://littleapplemarket.iga.com/ (outdated website)
My Rating: ★★★★☆