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Snapshot: Vine Ripe Markets - Westfield, NJ

After ongoing conflict within the corporate management of Top Tomato Superstores, a new division was formed called Vine Ripe Markets. So far Vine Ripe only has one location, in Westfield, NJ.
A former car dealership was turned into a gourmet food store focusing on produce, meat, seafood, and deli. There is also a small grocery selection and a pretty nice bakery, but the deli is where this store really stands out.
The entrance faces the parking lot, which is on the side of the store.
Vine Ripe doesn't use a storebrand. Or do they?
Not sure what this Price Rite product is doing on the shelves at Vine Ripe!