"In 2005, a group of independent Met Foods operators decided to split off from Met, then under the supervision of White Rose Foods, and form their own cooperative. This was probably the largest single blow to the Met Foods group, and the already-struggling cooperative started its quickly-increasing decline. The bankruptcy of White Rose put the vulnerable Met and Pioneer Supermarkets banners up for sale, and they were taken over by then-called Associated Food Holdings, today's Associated Supermarket Group.All caught up on your history? Great! Notice how I say "almost all NSA Supermarkets were re-branded". There's one that I know of that hasn't yet been rebranded as Ideal or something else, and that's this location in New London, CT, a former C-Town across the highway from a huge ShopRite. I think, though, that this store is on the New London downtown side of the highway (I-95) so people who don't drive don't cross the freeway to shop.
"The group of operators that split off in 2005 reorganized itself into the Neighborhood Supermarket Association, or NSA. This new group got the attention of Massachusetts-based Americas' Food Basket, a small chain of Hispanic-leaning supermarkets. Americas' Food Basket joined around 2007 and switched their stores to NSA Americas' Food Baskets. In 2012, however, NSA faced internal problems and reorganized its corporate division into today's America's Food Basket, borrowing the name of their largest member (save for the moved apostrophe, which interestingly enough switches the meaning from all of the Americas to just America -- as in the USA).
"Almost all NSA Supermarkets were re-branded with AFB's new banner, Ideal Food Basket, and the NSA Americas' Food Basket stores became America's Food Basket stores. Some stores, still equipped with the NSA logo on the storefront, replaced it with a similar AFB logo. Today, AFB (whose corporate division uses a different logo from the stores of the same name) operates independent Ideal Food Baskets, Ideal Fresh Markets, Ideal Marketplaces, America's Food Baskets, SuperFi Emporiums, and others."
While there's nothing wrong with this NSA Supermarket, there's also nothing special about it. As always, I'm glad it's there, but there's not much to comment on. I visited this store with my mother, who told me after she thought looking up was better than looking down -- the signage, decor, and decorations were nicer than the floor, fixtures, and shelves. That's a good way to put it. I don't know how this store compares to the ShopRite across 95, though. Any input?
NSA Supermarket332 S Frontage Rd, New London, CT
Open Mon-Sat 8AM-10PM; Sun 8AM-9PM
http://www.afbasket.com or http://www.idealfoodbaskets.com
My Rating: ★★☆☆☆