here's what the produce department looked like before.
"before" photo. What a difference!
Here we see the deli is just inside the entrance along the front wall. I wonder if this department will get signage once the store is finished.
There are now more interior photos of the store on Google Maps. Interestingly, this store does not appear to sell Parade products, which the other locations do. I'm not sure if this is true, though. Once again, if anyone can confirm, that would be great!
Gerry reports that the product selection tends to lean towards the upscale, small brands, while mixing in a good selection of standard and Latin grocery items. However, unlike Aquí's other locations, Califon is not a predominantly Hispanic area. About 1.3% of Califon's population is Hispanic, or about 14 people! So in this store, Aquí is focusing on mostly upscale (natural/organic/trendy) foods, something we haven't seen in their other locations.
It's unclear whether the location offers delivery, as the others do, but the new location is included on their delivery van, pictured here at the Bridgewater location.
Gerry also offered the following description of the store:
"So far the biggest complaint in town are the prices and that’s because 1- seems like half the products they carry are higher end brands you might find in Kings or Fresh Market or maybe nowhere else in the burbs (this is an area with a lot of money) and 2 - nothing is on sale yet, so of the regular brands, everything is top retail price. Cracker Barrel cheese $5.29, Ocean Spray cran juice $4.99 [corrected], gallon milk 4.99, Alden’s Organic Ice Cream $9.99. However, most people are not complaining. They’re thrilled.
"Manager/owner says they will be doing a weekly flyer with discounts. No shoppers card though. But the next closest grocery store is ShopRite in Clinton 15-20 minutes away so not much competition.
"Produce and meat are already competitive in price with other stores and very high quality. Fresh Portuguese rolls 3 for $1. Deli carries Dietz and Watson, Boars Head, and Thumanns. Lots of organic everything."
Sounds like Aquí Califon Outpost is off to a very strong start, and definitely welcomed by its customers. They certainly have a beautiful facility and a strong product selection, it looks like. Does anyone have any input?
Special thanks to Gerry K. for his photos and information, and to all of the residents of Califon who read this blog for Aquí info!