ShopRite of New City
Owner: Inserra Supermarkets
Previous Tenants: unknown
Cooperative: Wakefern Food Corp.
Location: 66 N Main St, New City, NY
Photographed: March 2019
Returning to New City (we've been here before) for a tour of the 54,000 square foot ShopRite in the center of town. Owned by the Inserra family, it sports the same facade that the since-renovated, (in)famous West Milford location did. That nightmare of a store has since been remodeled beautifully inside and outside, and it's one of the first stores we're going to see in New Jersey. New City is by no means a nightmare, but it has been maintained better than West Milford.
An enclosed foyer runs along the front of the store, with entrances and exits at either end. You enter on the left side to the first aisle, with bakery to the left of the entrance and prepared foods to the right. Produce is in the first aisle with floral at the back. Deli and seafood are tucked away on the back wall with meat, dairy is in the last aisle, and frozen is in an alcove in the front corner. Pharmacy and customer service are in an island on the front end, with the grocery aisles behind them. Now, get ready to go back to the 1980s...
The glorious lit ceiling is fully working here! I'm not sure I've ever seen one 100% working before. See Columbia Park. The decor in this store, while wonderfully outdated, has been maintained beautifully.
As was oddly popular in the 1980s, the service departments are all hidden. Bakery is barely visible in the front corner of the store.
Prepared foods with a very small selection in the front, with a small seating area opposite. I have learned that Inserra ShopRites are not the place to go for prepared foods.
Back to the produce department.
Floral, with lots of mirrored wall panels, finishes out the first aisle. Again, odd to see floral in the back.
The Meating Place runs along the back wall. I regret to inform you that ShopRite meat departments have not been called The Meating Place for many decades, despite the fact that it's a wonderful name.
The grocery aisles are shorter than most stores' would be, since there are islands on the front end. On the other side of the beer wall straight ahead here is sushi and a seating area, while the other island farther down the store has pharmacy and customer service, with health and beauty aids on the back.
One thing about these old Inserra stores, they have a lot of nonfoods items. Oh, and they're organized very oddly, with laundry baskets opposite bottled water.
The cave, I mean alcove, holding seafood and deli is almost definitely an expansion into former backroom space. Notice that there's no second lit ceiling here, as Columbia Park (a newer Inserra model) has. Given the newer flooring, this may have been a more recent change.
Milk & Eggs is next along the back wall, with the rest of dairy running along the last aisle.
Notice the faint ShopRite logo behind the lettering. This actually isn't all that far from what A&P was doing in the 1990s -- just, you know, many times uglier and cheaper.
A wonderfully 1980s frozen foods department in the front corner of the store. The wall with the "Frozen Food" sign on it is the front wall of the store.
A look across the front end, with the (more recently renovated) customer service and pharmacy counters in islands between the registers and the grocery aisles. I must say, that layout element helps the flow of traffic quite a bit.
And looking in the other direction. I just love the assortment of products in aisle 10. Also, notice how the offices are above the courtesy and pharmacy counters, allowing for visibility in all directions. That wraps up this ShopRite, but we have a former supermarket here in New City tomorrow on Grocery Archaeology!