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TOUR: ShopRite - Hillsdale, NJ

ShopRite of Hillsdale
Owner: Inserra Supermarkets
Opened: 1979
Previous Tenants: Valley Fair department store
Cooperative: Wakefern Food Corp.
Location: 372 Broadway, Hillsdale, NJ
Photographed: December 2020
We previously saw the Kings here in Hillsdale. That store started out in the 1960s as a Stop & Shop, with this store probably opening the following decade. The best part is... the classic sign remains! Despite this, the interior of the store has been totally remodeled recently. The store is set up with one row of parking between the front wall and the street, then larger parking lots at either end. I assume this is intentional, but the entrance on the right here brings you in to floral and the entrance at the far end, which has a sign that says Pharmacy, brings you in to pharmacy. Let's start on this end...
Floral is in the front corner here, with produce taking up the rest of the first aisle. Seafood and meat line the back wall, with deli in the back left corner. Frozen runs down the middle of the store, with dairy in the last aisle, bakery in the front left corner, and pharmacy on the front wall.
The renovation is looking fantastic here. The store layout is much better than Ramsey, and I think overall the experience is better and less hectic, although we'll see it's the same decor package.
Beautiful decor and excellent execution throughout the store. But we can tell it's an older store because of the lack of a grand aisle.
Notice the same type of water-hydrating shellfish display that we saw in Washington. And something interesting is up next along the back wall...
An organic butcher shop counter! The rest of the normal meat department lines the back wall for about half of the width of the store...
Patsy's Butcher Shop is a reference to Patsy Inserra, the founder of Inserra Supermarkets, four generations ago.
Another beautiful health and beauty aisle from Wakefern. The wall we see straight ahead is the back of the customer service counter, facing the registers on the front.
Some signs of age in the freezer aisles. The freezer cases on the outsides are very old, with the newer cases in the middle replacing a row of coffin cases down the middle.
Prepared foods and deli in the back corner with milk just next to it.
I love this sign, but unfortunately it's not going into the newest Inserra stores. The store tops out at 20 aisles, including the produce department/aisle.
Dairy lining both sides of the last aisle, with the cases on the outside having been updated with doors installed on older cases.
Bakery located in the front corner of the store.
A look across the front end with some newly installed self-checkouts on this end. There is an entrance and an exit at either end. That's all for this ShopRite, and tomorrow we're going to check out a store about two miles to the north here on The Market Report!

Comments

  1. I absolutely love that classic sign out front! The more modern interior looks great, too. Best of both worlds, right? I mean, I think I generally like dated interiors more so than exteriors, but this combo (dated exterior/modern interior) clearly seems the more sustainable of the two. A store with both a dated interior and a dated exterior probably isn't in the greatest of conditions, and I don't know that a dated interior/modern exterior combo exists, haha!

    Oh, and concerning that deli sign -- I agree. That thing is awesome.

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    Replies
    1. Definitely, and actually, I think the sign on the front is a reproduction -- I doubt the original sign would've held up that nicely all these years later. Great looking store inside and out, though!

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    2. That sign is also seen at the Newton, NJ location, owned by RoNetco.

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    3. Sure is! Although I do think that one is also a reproduction, it looks to be in too good condition to be original.

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