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TOUR: ShopRite - Mansfield, NJ

ShopRite of Mansfield
Owner: Dominick & David Romano / RoNetco Supermarkets
Opened: unknown
Previous Tenants: none
Cooperative: Wakefern Food Corp.
Location: 1965 NJ-57, Mansfield, NJ
Photographed: July 2020
Just across the street from the Weis in Hackettstown is the ShopRite here in Mansfield. Once again, you can get from the Weis to the ShopRite without going out to the road, although here we do have to cross an actual road.
The 78,000 square foot store has very obviously been expanded many times, but it mostly works. We enter in the corner, under the logo, and turn right to enter the grand aisle in what seems to be the latest expansion to the far right. That protrudes out from the front of the older store, and then we move into the main building for bakery and seafood, and from there the layout is pretty standard -- pharmacy/HABA in the first aisle, meat on the back wall, one aisle each of frozen and dairy to the far left with additional dairy on the back wall and two additional frozen aisles on the front wall.
This store has received more of an upgrade than the other RoNetco stores we've seen (except Sparta, of course). It looks like this remodel was done at some point between 2015 and 2018, when the store was expanded, too.
So this grand aisle area would've been new at that time. We can tell it's much newer than the rest of the store.
I really like the combination of the flooring, ceiling, and fixtures here, and the bright green on the walls looks great with the lighting.
Bulk foods/nuts, crackers, and pretzels in the back of the grand aisle here. As we move towards the main supermarket building, we pass through a large prepared foods section and a large cheese department before walking into the main supermarket through a strange hallway that doubles as the deli.
This prepared foods department is closer to Sparta than other RoNetco stores we've seen, because they had more room to work with here (this store is only 5,000 square feet smaller than Sparta).
Beautiful flooring here. However, we'll see upgrades in the rest of the store are much more limited.
So oddly, the majority of traffic moving into the main supermarket passes through the service deli (seen here on the right, closed for the coronavirus as I mentioned on past RoNetco posts).
Here's a look into the grand aisle from the original supermarket building.
Bakery and seafood are up next in what I assume was previously the grand aisle area.
This is a rather confusing layout choice but it actually flows decently well in person.
Totally remodeled, and seemingly greatly expanded, seafood counter at the back of the main supermarket.
Again, similar to what we saw in Sparta in design and scale.
Heading into the grocery aisles, we have HABA and pharmacy in the first aisle.
Dietitian and customer service are in front of pharmacy in the first aisle.
We once again see older-looking, but well-maintained, grocery aisles.
And similar to other RoNetcos, we have an additional aisle on the back wall for candy on this side and meats on the other, with the service butcher behind that...
Looking good! I'm glad the flooring was replaced here.
We move on to the Wall of Values, with dairy beyond that, on the back wall. I do think the decor package looks better here than in most of the other stores.
Looking back towards seafood/bakery.
Dairy begins on the back wall and then continues down the last aisle on both sides. There's half a freezer aisle, with updated cases, here in the grocery aisles too...
And we see, much like Newton, that the dairy aisle is extra-wide with another row of shelving in the middle...
Here, bread and chips are in the middle of the last aisle.
And in the front left corner of the store, we have the full frozen department with two additional aisles of freezer cases.
Again, these look newly installed.
It stands to reason that these freezer cases were replaced at the same time as the expansion, possibly because the freezer department was not originally in that area. Any other thoughts from local residents?
And a look at the front end back towards pharmacy/customer service at the opposite side. Don't forget to check out the Weis nearby, and tomorrow we head back up to route 46 for a tiny independent store just to the west of here on The Independent Edition!

Comments

  1. This store, according to the history of RoNetco, opened in 1977.

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    1. Thanks for letting us know. Using that piece of information, I was able to further narrow down this store's opening date (by looking at newspaper advertisements) to sometime between August 21 and October 31, 1977. This shopping center also housed a Jamesway store which opened no later than May 1974 and lasted until that chain's demise in late 1995.

      Some other factoids and thoughts related to this store are the following:

      *One of the expansions and major renovations of the Mansfield ShopRite was completed in 1987. On HistoricAerials.com, you can see that clearly see where the new additions were built (if you compare the 1985 and 1987 aerial views). A grand re-opening of the store was held on September 29, 1987.

      *The Mansfield ShopRite likely gained a considerable amount of new business after the Hackettstown ShopRite--which was located at 80 Main Street, had been in operation since 4/19/1961, and was also operated by RoNetco--was destroyed by a fire on the night of January 6, 1986. A replacement supermarket was never built, and the site remained vacant for about fifteen years. In 2001 or 2002, a new shopping center was built on the site; a ShopRite Wines & Spirits store (that's presumably operated by RoNetco) and a QuickChek are among its tenants.

      *Based on historic aerial images, it appears that Mansfield Plaza's current facade was put into place sometime between 1995 and 2002.

      *In February 2015, Baron's Hallmark (that was located to the right of the ShopRite entrance) closed its doors. The Mansfield ShopRite expanded into this space (and underwent another renovation) sometime between August 2016 and August 2018.

      *Due to the various expansions (and this store may very well have been expanded more than twice), this supermarket certainly does have an unusual layout, but I agree with Zachary that the flow of the store seems to work. I also think that the new flooring looks absolutely beautiful.

      *Again, due to the various expansions, I wouldn't even say that this store has a single grand aisle, but rather that it has multiple such aisles. In a way, this reminds me a bit of the Parsippany ShopRite, given that a large section of the store consists of multiple grand aisles. And like the Parsippany store, a part of this ShopRite's grand aisle section has an exposed ceiling while the other part features a drop ceiling. (In each ShopRite, the section with the exposed ceiling was an expansion into a part of the shopping center that once housed smaller shops.)

      --A&P Fan

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    2. All great information, thanks as always! And that is indeed a great comparison to Parsippany. Very similar stores, although I believe this one is slightly smaller.

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  2. The exterior (sans the entrance) and way the store was expanded has an uncanny resemblance to the Voorheesville, NY Hannaford.

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    1. It really is remarkable how similar the two supermarkets look. Thanks for pointing this out.

      --A&P Fan

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    2. No kidding! Thanks for sharing!

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  3. We may live over in Great Meadows, but for years we never went to this ShopRite; my dad preferred the Byram one, because it was slightly less cramped both inside and outside (the Mansfield parking lot can be a nightmare). But we gradually returned here. Sadly, most of my memories are of after the remodel and expansion into the old Hallmark store, so I can't provide much info on that front.

    But I do know that there's an old "Welcome to ShopRite" video on YouTube with footage of how the store looked like before the current green metal facade was put on, at around 1:08 (I could tell since the "The Market Place" signage on the wall beneath the awning is still in the exact same place): https://youtu.be/AcVxMv8BGL0

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