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Snapshot: Former Farmtastic Market - Whippany, NJ

This particular location, in the Whippany section of Hanover Township, seems to be a pretty bad spot for a supermarket. Whippany is most famous for the Whippany Railway Museum, which is definitely worth a visit. Here's a little history, the way I understand it...(not to say the way it actually happened):
  • 1950s: Centennial-style A&P built on the property.
  • 1960s: Foodtown takes over A&P.
  • Late 1970s: New Foodtown built next door to the existing Centennial building.
  • Late 1990s/Early 2000s: Foodtown sold to Pathmark. Centennial building next door becomes a drugstore.
  • 2011: Pathmark closes.
  • May 9, 2014: Allegiance-affiliated Farmtastic Supermarket opens, owned by Roberto Laracca.
  • Approximately summer 2015: Farmtastic closes.
  • 2018: Owners of Pine Plaza announce major facade renovation to take place over the course of a few years.
How does that sound? That's probably reasonably close to what actually happened, but please, if you have corrections, let me know!
 One of the factors contributing to the store's failure is its location, set far back from busy Route 10. It's quite hard to see when you're driving by quickly. I do know that the space, at 831 NJ-10, Hanover, NJ, is still vacant at this time, although I'm not sure if the facade renovation has started.


  1. At least the two parts of the timeline you posted would have to be 10 years later. A&P Centennial models didn't start getting built until the 1960's, when the company celebrated it's 100th anniversary in 1959. The Centennial model didn't get rolled out until 1963.

    1. You're right, I forgot about that. Thanks for correcting me!

  2. Asked Stop & Shop to take over the Foodtown.


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