Price Rite Marketplace
Opened: ca. 2006
Owner: Wakefern Food Corp.
At the southern edge of the city of Lynn is this Price Rite, a new-build store around 2006. It's in a small strip mall out on Lynnway just across from the Lynn Ferry Terminal. The Lynn Ferry is run by the MBTA and goes to and from downtown Boston. (Not bad, that you can ride from Lynn to Boston for $7 in about 40 minutes, which at rushhour is pretty good.)
Price Rite is, of course, the discount supermarket branch of Wakefern Food, which primarily runs independently-owned ShopRite stores. There are no Price Rite trucks, so you'll see ShopRite trucks driving around Massachusetts -- a state with no ShopRites -- delivering to the state's many Price Rites.
All of the Price Rites in Massachusetts are owned outright by Wakefern, whereas the majority of the ShopRite stores are independently owned, except for four: Roxbury, Dorchester, Roslindale, and Brockton, which are all owned by the Slawsby family. Only two other Price Rite stores are independently owned: Garfield and Paterson, NJ, which are owned by Inserra Supermarkets. The other 50 or so Price Rite stores are owned by Wakefern, the overarching company.
Here in Lynn, produce is on the left side of the store. Meats are in the back-left corner with dairy on the back wall and frozen foods on the right side. No in-store bakery, of course, but the baked goods are in the front-right corner.
Like the stores I posted in Worcester, this store was renovated to the Price Rite Marketplace decor we see in these pictures shortly before I visited in 2019, but then renovated again after I visited. The changes are subtle, but you can see some differences in this more recent photo.
Wakefern's Jersey roots show up in the produce department -- although I can't say I've heard a lot about Jersey potatoes. Tomatoes and corn, sure, and I regularly see local lettuces and other leafy greens. But potatoes? I suppose so.
Meats in the back-left corner of the store.
These fixtures were probably new when the store opened around 2006, then later had doors added.
As you can see, Price Rite stores have a very no-frills approach, but there's a noticeable difference between this store and those Slawsby stores I linked above (not to mention that this store is significantly larger than those). There's a much larger selection here, and you can tell right away that things like the produce department are set up very differently. Here, it bears much more resemblance to a mainstream supermarket; there, it still looks like a Save-A-Lot (which those stores previously were).
In this decor package, Price Rite definitely went all-in on their new logo. As you can see, it's everywhere in the store.
As I pointed out in Worcester, the walls were actually painted again soon after I took these pictures, and the signage you can see posted to the walls here was replaced with something similar, but not exactly the same. It's just a bit strange to me that they'd work so hard to remodel all their stores and then immediately thereafter, remodel them again with an almost identical but ever-so-slightly different decor package. I don't know exactly why that was.
Baked goods in the front corner, although of course these are all commercially baked and delivered to the store. Breads are on the front wall in front of this.
And a look at the front-end...
Previous Tenants: unknown
Cooperative: Wakefern Food Corp.
Location: 395 Lynnway, Lynn, MA
Photographed: July 14, 2019 and August 3, 2019
This Price Rite used to compete directly with a big-chain supermarket a couple blocks away, but that store closed and was replaced by a local independent. Come back on Monday to check that one out!
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