warned (from a reliable source, too) that photography would be difficult in this store due to security, but on my visit there was no security whatsoever. Or they just stayed in hiding and have been secretly tracking me since. You never know. Anyway.
here. This Exito is not (currently?) an AIM, but other Exitos are. In fact, Clifton shares a circular with Long Branch that advertises Parade products, despite the fact that Long Branch sells Krasdale.
Universal Supermarket in Rahway.
Walking into Super Exito feels more like walking into your grandparents' house than walking into a supermarket, which is not at all a bad thing. In fact, it's probably the only reason they could hold their own against Pathmark and continue to against Ideal, which more directly encroached on Exito's territory than Pathmark did. Because of its charm (I guess you'd call it that?), Exito is a must-see because there just aren't supermarkets like this anywhere else.
Super Exito Supermarket218 Dayton Ave, Clifton, NJ
Open Mon-Sat 8AM-9PM, Sun 8AM-8PM
My Rating: ★★★★☆