Star Market
Opened: 2009The Chestnut Hill Star Market is without a doubt one of the chain's flagship stores, and the only other one I would say is up there with it is the newest location -- at North Station in Boston. This store was a ground-up build, opening in 2009 on the site of a demolished Star Market that had opened in 1950 and closed in 2008.
In a somewhat unusual setup, the supermarket is actually on the second floor of this property. There's a row of storefronts under the supermarket, and in the back is additional parking and loading docks under the Star Market. All told, the supermarket appears to be just under 50,000 square feet.
I believe this was the only new Star Market to open under Supervalu, which pretty much just maintained the status quo with Shaw's and Star Market they inherited from Sainsbury's, the previous owners. Sainsbury's seemed intent on converting all of the Star Markets -- except for a handful here in the western suburbs, such as this one -- to Shaw's, which Albertsons undid. Over the next couple weeks, we'll also see a couple stores where Supervalu was actually the one to switch back to Star Market from Shaw's.
Now let's take a look inside the store! As we can see right away, it's pretty spectacular. And if you can believe it... this store hasn't actually been renovated since it opened in 2009. For a store that's over 15 years old, it's still looking all but brand-new. (Incidentally, I didn't realize until I started writing this post that this decor package was that old -- I thought it was introduced at the very end of Supervalu's ownership or the very beginning of Albertsons' ownership, but it's about five years older.)
Floral is here on the first floor, and then a set of staircases and escalators bring customers up to the second-floor supermarket and back down again.
The grand aisle is the main focal point here, taking up much of the left side of the supermarket. An unusually large assortment of unusually large service and specialty counters line it, with a Starbucks and a cafe, bakery, and a noodle bar and sushi at the front. A massive prepared foods counter is in an island behind that, with deli on the same island as the noodle bar and sushi. A large cheese counter is at the back of that island, with produce at the back of the grand aisle. Service meat and seafood counters are at the back of the grand aisle, with packaged meats lining the rest of the back wall. Dairy and frozen are on the right side of the store, with milk in the front-right corner. For all of its deluxe touches, this store doesn't have a pharmacy -- possibly because there's a CVS in an outparcel of the mall.
You can see similarities to the Premium Fresh & Healthy 1.0 decor package in the department signage (that's Shrewsbury prior to its recent remodel), which was Supervalu's signature decor package. Still, this decor package -- and the services and offerings that come along with it -- are far more premium than the average Supervalu-owned store, and I was really surprised to find that Supervalu was the one to initiate this store. It feels so far ahead of what they were doing in their other stores. To Albertsons' credit, though, they've continued to execute it exceptionally well.
The noodle bar -- a feature I'm not totally sure survived the coronavirus here, although I know it did in at least one other location -- featured noodles and vegetables that could be made to order in a stir-fry or soup.
You can see that no expense was spared in the construction of this store, and it's also clear it's been maintained meticulously since opening. It's just down the street from a Wegmans that we'll be touring next, but that store opened a good five years after this one was rebuilt. It's possible Star Market got wind of Wegmans' intentions early, though, and rebuilt this store in anticipation of theirs coming soon. The Wegmans was initially slated to open in 2013, but was delayed until the following year. But I don't know when it was initially planned or announced.
It just makes you think, though -- how many Wegmans killed mediocre ACMEs under Supervalu? Or ShopRites, for that matter? Or Market Baskets killing Shaw's? Why wasn't Supervalu able to execute stores like this more consistently? Pricing is often considered a major factor in the Albertsons' stores struggles, but premium stores like this don't necessarily need to compete on price. On the other hand, this is Star Market's home territory where there's a lot of brand loyalty to them, and those other brands didn't necessarily have that advantage.
Pizza and prepared foods behind that. The pizza oven is a fantastic centerpiece of this island!
And the expansive produce department is at the back of the grand aisle.
Here, too, you can tell that this is a top store for Star Market. Check out how well-stocked all the produce is, and how nicely arranged the whole department is.
It's been over 10 years that Star Market and Wegmans have coexisted here, so I'm betting this store does just fine. I assume that if it was struggling, it would've closed already. All indications suggest it's doing well.
Meat and seafood are up next on the back wall between produce and packaged meat. Again, quite the display here and you really get the sense you're in a premium store.
Packaged meats are to the right of the service butcher counter.
And opposite that, at the back of the deli island, is a massive cheese shop.
Bulk foods are in the first aisle, although as I've mentioned on other Star Market posts I don't know if this survived the coronavirus.
A look across the back wall. One big positive about the store's unusual setup is that some backroom space appears to be on the first floor -- under the store rather than behind it -- so there are lots of perimeter windows letting in lots of light.
Looking back up the grand aisle...
We transition to a drop ceiling (and some interesting Supervalu-era category markers) in the grocery aisles.
The grocery aisles are split in half because of the store's shape. There are more aisles in the front half than the back half, given the grand aisle's layout.
Frozen foods and dairy are in the last few aisles. Below, we're looking back over towards the grand aisle...
I love the decor (and especially the lighting) here! We open back up to an exposed ceiling here in the last aisle. Incidentally, this was the first supermarket in the country to use all-LED lighting inside and outside.
Milk is in the front corner, a somewhat unusual place to see it. We'd typically see pharmacy here, but this store doesn't have a pharmacy.
And a look across the front-end, looking over towards the grand aisle on the right side. Notice the angled checkouts, which we've seen at another Supervalu-built store -- the ACME in Bryn Mawr, PA.
And that's all! We head out down the stairs or escalator (I think there's also an elevator) and that wraps up our look at this spectacular Star Market.
Opened: 2009
Owner: Albertsons Companies
Previous Tenants: none; Star Market previously on property (1950-2008)
Cooperative: none
Location: 1 Boylston St, Chestnut Hill, MA
Photographed: August 2, 2019
In a somewhat unusual setup, the supermarket is actually on the second floor of this property. There's a row of storefronts under the supermarket, and in the back is additional parking and loading docks under the Star Market. All told, the supermarket appears to be just under 50,000 square feet.
I believe this was the only new Star Market to open under Supervalu, which pretty much just maintained the status quo with Shaw's and Star Market they inherited from Sainsbury's, the previous owners. Sainsbury's seemed intent on converting all of the Star Markets -- except for a handful here in the western suburbs, such as this one -- to Shaw's, which Albertsons undid. Over the next couple weeks, we'll also see a couple stores where Supervalu was actually the one to switch back to Star Market from Shaw's.
Now let's take a look inside the store! As we can see right away, it's pretty spectacular. And if you can believe it... this store hasn't actually been renovated since it opened in 2009. For a store that's over 15 years old, it's still looking all but brand-new. (Incidentally, I didn't realize until I started writing this post that this decor package was that old -- I thought it was introduced at the very end of Supervalu's ownership or the very beginning of Albertsons' ownership, but it's about five years older.)
Floral is here on the first floor, and then a set of staircases and escalators bring customers up to the second-floor supermarket and back down again.
The grand aisle is the main focal point here, taking up much of the left side of the supermarket. An unusually large assortment of unusually large service and specialty counters line it, with a Starbucks and a cafe, bakery, and a noodle bar and sushi at the front. A massive prepared foods counter is in an island behind that, with deli on the same island as the noodle bar and sushi. A large cheese counter is at the back of that island, with produce at the back of the grand aisle. Service meat and seafood counters are at the back of the grand aisle, with packaged meats lining the rest of the back wall. Dairy and frozen are on the right side of the store, with milk in the front-right corner. For all of its deluxe touches, this store doesn't have a pharmacy -- possibly because there's a CVS in an outparcel of the mall.
You can see similarities to the Premium Fresh & Healthy 1.0 decor package in the department signage (that's Shrewsbury prior to its recent remodel), which was Supervalu's signature decor package. Still, this decor package -- and the services and offerings that come along with it -- are far more premium than the average Supervalu-owned store, and I was really surprised to find that Supervalu was the one to initiate this store. It feels so far ahead of what they were doing in their other stores. To Albertsons' credit, though, they've continued to execute it exceptionally well.
The noodle bar -- a feature I'm not totally sure survived the coronavirus here, although I know it did in at least one other location -- featured noodles and vegetables that could be made to order in a stir-fry or soup.
You can see that no expense was spared in the construction of this store, and it's also clear it's been maintained meticulously since opening. It's just down the street from a Wegmans that we'll be touring next, but that store opened a good five years after this one was rebuilt. It's possible Star Market got wind of Wegmans' intentions early, though, and rebuilt this store in anticipation of theirs coming soon. The Wegmans was initially slated to open in 2013, but was delayed until the following year. But I don't know when it was initially planned or announced.
It just makes you think, though -- how many Wegmans killed mediocre ACMEs under Supervalu? Or ShopRites, for that matter? Or Market Baskets killing Shaw's? Why wasn't Supervalu able to execute stores like this more consistently? Pricing is often considered a major factor in the Albertsons' stores struggles, but premium stores like this don't necessarily need to compete on price. On the other hand, this is Star Market's home territory where there's a lot of brand loyalty to them, and those other brands didn't necessarily have that advantage.
Pizza and prepared foods behind that. The pizza oven is a fantastic centerpiece of this island!
And the expansive produce department is at the back of the grand aisle.
Here, too, you can tell that this is a top store for Star Market. Check out how well-stocked all the produce is, and how nicely arranged the whole department is.
It's been over 10 years that Star Market and Wegmans have coexisted here, so I'm betting this store does just fine. I assume that if it was struggling, it would've closed already. All indications suggest it's doing well.
Meat and seafood are up next on the back wall between produce and packaged meat. Again, quite the display here and you really get the sense you're in a premium store.
Packaged meats are to the right of the service butcher counter.
And opposite that, at the back of the deli island, is a massive cheese shop.
Bulk foods are in the first aisle, although as I've mentioned on other Star Market posts I don't know if this survived the coronavirus.
A look across the back wall. One big positive about the store's unusual setup is that some backroom space appears to be on the first floor -- under the store rather than behind it -- so there are lots of perimeter windows letting in lots of light.
Looking back up the grand aisle...
We transition to a drop ceiling (and some interesting Supervalu-era category markers) in the grocery aisles.
The grocery aisles are split in half because of the store's shape. There are more aisles in the front half than the back half, given the grand aisle's layout.
Frozen foods and dairy are in the last few aisles. Below, we're looking back over towards the grand aisle...
I love the decor (and especially the lighting) here! We open back up to an exposed ceiling here in the last aisle. Incidentally, this was the first supermarket in the country to use all-LED lighting inside and outside.
Milk is in the front corner, a somewhat unusual place to see it. We'd typically see pharmacy here, but this store doesn't have a pharmacy.
And a look across the front-end, looking over towards the grand aisle on the right side. Notice the angled checkouts, which we've seen at another Supervalu-built store -- the ACME in Bryn Mawr, PA.
And that's all! We head out down the stairs or escalator (I think there's also an elevator) and that wraps up our look at this spectacular Star Market.
Have a great weekend, and I'll see you Monday for a look at the Wegmans nearby!
I don’t have too much knowledge on SuperValu, but I do recall that during their ownership of Shaw’s they closed a ton of locations and even pulled out of Connecticut entirely. Amazed that this decor package is so old considering there were Star Markets that only just got this look in recent years, I had assumed Albertsons were behind that package since the one of first things they did after getting Shaw’s was switching all of the market area Shaw’s to the Star banner. I think the only instance of them switching a Star to Shaw’s was the Medway location, I think they switched sometime in 2016.
ReplyDeleteI'll never forget the first time I saw photos of this store online. I believe they were from the company that designed the decor package. Their photos were ramped up with effects to make the lighting look even cooler. Thought the whole look was spectacular. Also loved the handwritten font for the department signs. Had never seen anything like that before. You can tell with you photos, without any special effects, the store still looks amazing! And all these years later? It's just brilliant design all around. The colors, the back lighting the signs in produce. Top notch. I even loved the aisle markers when I first saw them with street names along with the aisle number.
ReplyDeleteThe big problem with SuperValu was that they were suppliers. They had NO experience with branding and clearly couldn't care less. They systematically stripped ACME of every single ACME detail they could. When you were in a SuperValu Acme, you would never know it! They didn't want you to. Generic as far as they could push it. Thank god Alberstsons did a 180 with branding in all their chains. (Sorry I worked in marketing and branding for 20 years so I understand its importance. A decent price is not the only thing that get people in the doors.)
I wonder if they kept the salad bar? Even Wegmans gave up on those. Hell, Wegmans is giving up on literally everything that used to make them Wegmans. It's like SuperValu took over LOL! The baristas at Wegmans? GONE. Want coffee? There's the machine. Press the button like you're staying at the Motel 6 out on the Interstate. Breakfast sandwich? Made yesterday and petrified today but FULL price and ice cold! Can I get a 6 pack of cupcakes? Nope. Try 18. Take it or leave it. Sorry, but anyone truly paying attention can see Wegmans giving up the ghost. More stores = less service. Fresh is out. Packaged is in. You can't even get cole slaw at the deli. Have to buy a stale tub of it that serves 30.
I'd rather buy cole slaw in a sealed package than from an open vat at the counter. I have found plenty of small containers of different deli salads available in my local Wegmans. I guess none of your problems with Wegmans bother me, since I'm there for the low prices and excellent produce.
DeleteWell that's thing... Wegmans didn't have a vat of cole slaw, They offered high quality fresh foods with great service. Now they're a step up from Costco.
DeleteAlthough I'm not sure I've seen a Motel 6 with the brew as you order it type of coffee machine yet. Maybe one of the fancier brands has them, though ;)
DeleteWegman's machine is all fancy but still delivers stale mud. They used to have ten fresh brewed carafes for the picking and friendly employees all around. All gone now. Everything stripped away so they don't have to pay any labor. Sad.
DeleteOK, maybe they are different at different stores? The ones I've seen (but not actually used) in a NJ location looked like the same thing that some of the gas stations (Speedway and 7/11, since they are the same company), where you put the cup in and choose which type of coffee and it brews it right into the cup. But maybe they are not actually that, just lookalikes ;)
Delete