Kings Food Markets
Opened: by 1964
Owner: Albertsons Companies
Happy weekend, everybody, and let's kick off the news posts this weekend with a return to an old friend: the Kings in Livingston. See my most recent post here.
New graphics are in the windows, and while I don't mind the general design, I still don't particularly like this blue. (Note that the first picture in this post was taken before the window decals were installed.) Other, matching signage has been installed inside.
Kings seems to still be somewhat independent within Albertsons Companies, as they're still using their own circular and aren't doing any of the Sincerely promotions that the other brands are. Kings has been owned by Albertsons since January 2021.
The new graphics are in all the departments, and while I don't love the look, it's very consistent and easily recognizable. The big problem is that it doesn't match the existing branding in the stores: Kings changed their logo from the green and orange one visible on the outside of this store to the blue and white one visible on these signs way back in late 2019 or early 2020. None of the stores have gotten the new logo, outside or inside, nearly six years later. Everything is still beige and green and orange, not white and blue, so these new graphics don't match all that well.
The corner all the way on the left side of the store, which was first a coffee shop and cafe, then a liquor store, then a kosher foods department, is now the floral department and candy. The floral sign has been moved from the former floral department's location, and the aisle marker insert that says candy has been taped with packing tape to the wall. Seriously?! I've seen worse, sure, but Kings is still intended to be positioned as a higher-end, gourmet store. This doesn't exactly say higher-end to me. Albertsons' ongoing neglect of Kings (and apparent lack of strategy for the chain) confuses me. I assume their strategy is to just let Kings keep doing what it was doing until there's some bigger problem.
Don't miss this weekend's other posts here!
Previous Tenants: none
Cooperative: none
Location: 255 S Livingston Ave, Livingston, NJ
Photographed: September 24, 2025
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