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Look Inside: ALDI - Rockaway, NJ

ALDI
Opened: unknown
Previous Tenants: none
Location: 212 US-46 W, Rockaway, NJ
Photographed: May 2019
It's been quite a while since we last saw an ALDI -- in fact, if I'm reading through my posts correctly, it was all the way down in South Plainfield a month and a half ago. So why not take a look at another one?
I'm unclear exactly how old this 20,000 square foot store is, although I know it's been renovated at least once (in other words, it didn't open with this decor package). It's been open since at least 2008 and the building doesn't appear to be that old, so it's possible it was an original tenant in the strip mall (although I would find it a little strange that it was built in a strip mall at all since ALDI seems to prefer freestanding stores when they get to build them from scratch).
Notice the flooring left over from the previous decor package, but it seems that everything else was redone. By the way, I like this decor package very much, and that makes sense -- it was designed by Off the Wall, whose work I've shown on here many times before.
This store is located on route 46 just to the east of downtown Dover. It's basically up the street from the Corrado's we saw yesterday, if you go due north on Franklin Road/Franklin Avenue from Corrado's.
I really like the combination of decor and fixtures here, and especially with this open black ceiling. It's modern and perfect for a discount store.
And to extend what I mentioned earlier, if you continue due north across 46 from this ALDI, you'll hit Main Street in the small and pleasant downtown Rockaway. Two blocks west on Main Street and you're at tomorrow's store over on Grocery Archaeology!

Comments

  1. The location of the store seems a little weird particularly with it being so far back from route 46 and sorta behind two other buildings. Maybe it's more visible from the ground as it seems to be from the aerial views.

    Finally checked out Off the Wall's website! Very impressive work...

    https://www.otwcompany.com/our-work

    They definitely did a great job with this new look for Aldi!

    ReplyDelete
    Replies
    1. It's really not very visible, but it seems to still do a pretty good business.

      Delete

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