No, it's not too good to be true. It's just the Seabra Foods in Harrison.
Seabra Foods; the other owns Seabra's Market (formerly A Seabra Foods).
The hot foods are delicious, as are the baked goods. However, a word of warning: because the store is so upscale, grocery items are quite expensive.
Seabra Foods429 Bergen St, Harrison, NJ
Open Daily 7AM-10PM
My Rating: ★★★★★