Here's a test! When you go up to a store with a big sign that says SHOPRITE, what supermarket is it? If you said ShopRite, then you're right! How about a store that says SUPERFRESH? Right again, it's a SuperFresh! How about this store?
What's that you say?
Pioneer Supemarket of the Associated Supermarket Group? No, of course not. What would make you think that? This store is clearly affiliated with Shop Smart Food Markets of Krasdale Foods.
Which you can see printed in tiny lettering on the sale posters. As far as I know, this store was never actually a Pioneer Supermarket, just an independent store that borrowed the name.
This non-Pioneer Pioneer is located at 71 Mt. Vernon Place, Newark, NJ.
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