Special Report: Shop Fresh Food Marketplace

Special Report: Shop Fresh Food Marketplace - Bronx, NY (Wakefield)

Shop Fresh Food Marketplace
Opened: April 10, 2026

Owner: Neidy Marte

Previous Tenants: A&P (closed between 1977 and 1980) > Pioneer (ca. early 1980s) > furniture store > Rite Aid

Cooperative: Associated Supermarket Group

Location: 4159 White Plains Rd, Bronx, NY

Photographed: April 24, 2026

Another new opening from ASG (see these two yesterday) is this Shop Fresh Food Marketplace, the fifth Shop Fresh store and latest addition to the growing cooperative. This was a former Rite Aid -- I know, big surprise there -- of around 10,000 square feet, but it was actually built as an A&P. In the early 1980s, it became a Pioneer. Pioneer is now part of ASG, so in a way they're returning to the space they once occupied (different store owners, of course).

Produce is in the first aisle on the left side of the store, with dairy on the back wall. Frozen is in the second-to-last aisle on the right side, and meat is in the last aisle with service butcher and deli counters on the outside wall. Frozen seafood (no fresh seafood department here) and beer are in the front-right corner.

This store most directly competes with a Key Food one block north, which is about the same size and long-established. (Some speculation: that's owned by Bonavita Markets, which was a Pioneer operator before switching to Key Food. It's possible that the Pioneer once located here at 4159 White Plains Rd was a Bonavita store, and moved up to 4171 White Plains at some point, later changing to Key Food.)

This store has a lot of similarities to some of the new Shop Fair stores, such as this one, although since they don't share ownership or even a distributor, it's probably simply the same design firm.

The grocery shelving is the same as that Hempstead Shop Fair I linked, for example. But here, the shelves are stocked with Avenue A products from ASG instead of Life Goods/Life Every Day and Parade products from General Trading.

Cold cuts in the back-right corner, with the butcher counter lining the rest of the last aisle.

This store and the Key Food were both really busy when I visited, so there's probably enough buying power for both stores to coexist here. There's also a Foodtown a few blocks more north of that, although that store has been pretty extensively renovated since I took those pictures.