Wholesome Fresh - Cambridge, MA

Wholesome Fresh
Opened: 2018

Owner: Eun Hye Yoo

Previous Tenants: Market in the Square

Cooperative: none

Location: 60 Church St, Cambridge, MA

Photographed: July 21, 2019

Today's post is a look at Wholesome Fresh, a small corner grocer/bodega type store where the focus is the deli and prepared foods. It's a fairly common setup in parts of New York City, with rows of self-service hot and cold food bars in the middle and other features around the outside, usually things like a deli and grill, tossed salads, sushi, tacos, ramen, or the like. But it's not too common outside the city. Here, Wholesome Fresh is very close to Harvard's campus, so it's likely attracting college students who want something quick.

The store is small, about 4000 square feet, and definitely isn't a supermarket. But although the front half has mostly grab-and-go items and prepared foods, there are a few grocery aisles in the back.

The owners appear to be Korean-American, and there's a selection of Asian foods here.

Along with a handful of Krasdale items coming from New York. That might be part of the reason this store is similar to New York City stores, too.

And deli and prepared foods counters line the right side of the store opposite the prepared food bars in the middle.

Before Wholesome Fresh, this space was occupied by Market in the Square, which looks similar to Wholesome Fresh.

The grocery aisles and nonfoods are at the back of the store. Clearly not the focus, but again probably convenient for college students here.

An aside before we wrap up today's post: today marks nine years of The Market Report! I started this blog long ago, on November 12, 2016. It's exciting to have almost a decade behind us! And tomorrow, we're checking out the other supermarket right by Harvard's campus, a couple blocks east of here. Stay tuned!