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Extra Jumbo Marketplace - Bronx, NY (Norwood)

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By Zachary
Extra Jumbo Marketplace
Opened: July 2025
Owner: unknown
Previous Tenants: Top Tomato > Family Dollar
Cooperative: Associated Supermarket Group
Location: 3560 Jerome Ave, Norwood, Bronx, NY
Photographed: August 6, 2025
We've seen several recent openings from Antillana SuperFood and their affiliates, and now it's time for another one! This 8500 square foot store was most recently a Family Dollar, but unsurprisingly, it was a supermarket before that. It was a Top Tomato (whose nearby Yonkers location is closing), opening by 1987 and closing after 1993, though I don't have any more information on the building's history than that.
We're way up in the far northern part of the Bronx here, and just up the street from the new Key Food in Norwood. That store is a new but unremarkable replacement for a much older store next door. This one, though, is all brand-new.
Some shots from the subway, which is elevated above Jerome Avenue here...
Now let's head inside!
Unlike the nearby Key Food, which is fine but not particularly special, this is a first-rate supermarket. There's an impressive selection packed into the small space, with lots of services. The Key Food has a service deli, but here there's also a large service butcher and seafood counter. No in-store bakery, but plenty of baked goods to choose from.
And walking in, you definitely get the sense that you're in a brand-new store. All of the fixtures and finishes are, of course, brand-new. You can clearly see, just glancing at any of the produce cases here, that there's an extensive selection despite the store's small size. Remarkably, this store is slightly smaller than the Key Food, which is just a block and a half south.
Produce lines both sides of the first aisle, with packaged meats on the right side of the back wall. The large butcher and seafood counter, along with cold cuts, is on the left side of the back wall. Dairy and frozen are on the left side, with deli/bakery in the front-left corner.
This store appears to be affiliated with the Antillana SuperFood group, although as is often the case the reality is messy. Antillana has several stores under the Antillana SuperFood banner, but also some (like this one) under the name Extra Jumbo. One of the Extra Jumbo locations is "Extra Jumbo by Associated," while the others are "Extra Jumbo by Antillana." One of them is a Key Food affiliate along with two Antillana SuperFoods; those appear to be under different ownership from the core group that's ASG-affiliated. Then there's a handful of Antillana SuperFood stores that switched to Shop Fresh Food by Antillana, and now one that's Shop Fresh Food by Associated. It looks like not all the Antillanas are owned by the same people, though, and don't even get me started on the other stores that are also called Antillana, like Antillana Meat Market and others. Branding -- and more to the point, consistency in branding -- seems to be at the absolute bottom of the list of priorities for groups like ASG and Key Food, which so far doesn't seem to be hurting them. In most cases, customers aren't going beyond their local neighborhood store, but it sure makes for a mess bigger picture.
ASG's primary supplier is C&S, which distributes a line called Avenue A for ASG and supplements with Best Yet. They also supply Full Circle natural and organic products, but this store had a first for me -- a selection (across several departments/categories) of Cadia natural and organic items from KeHE. I've started seeing Cadia in more stores lately.
A look at dairy in the second-to-last aisle. As you can see, this is a very nice and sharply-run small supermarket.
Seafood and meat at the back of the store...
...and frozen foods (plus the rest of dairy) in the last aisle. In the below picture, we're looking towards the back wall of the store from the front...
...and looking towards the front from the back. I have to assume all the fixtures here were brand-new for the opening, and they look really good. Very sharp across the store.
Deli and bakery are in the front-left corner. This store's decor is not great -- somewhat amateurish -- but at least it's minimal enough that you don't even really notice it.
And a look across the front-end. I'm a big fan of the flooring here.
Don't miss the rest of this weekend's other posts!

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