Seabra Foods
Opened: July 2025
Owner: Antonio Seabra
Previous Tenants: none
Cooperative: none
Location: 333 Pleasant St, Main Middle, Worcester, MA
Photographed: August 19, 2025 and August 25, 2025
It's time to check out a brand-new Seabra Foods location! The chain is one I'm quite familiar with, given that it originated in Newark, NJ's Ironbound neighborhood, and I've lived for most of my life within 5 or 10 miles of Newark. But Worcester has recently gotten a brand-new Seabra, joining the chain's other
Massachusetts and Rhode Island locations. This store is on the small side, probably around 12,000-15,000 square feet, but is a complete supermarket. And in a city that's lost a
Stop & Shop and a
Price Chopper in the last year, while
other promised stores fail to materialize, a new supermarket is a good thing.
It's located in a new-build complex just across from
Bahnan's, but it serves a very different customer. Bahnan's is still a go-to for Middle Eastern and Mediterranean items, but Seabra brings a selection of Portuguese and Brazilian (plus some Latin and African) items that had previously been much harder to find in this part of town.
Plus, the new Seabra is a beautiful store. With an extensive produce department, a large butcher, a bakery and deli, and a large prepared foods department and cafe, it punches well above its weight.
You enter to produce in the front-right corner, with dairy in the rest of the first aisle. Meat is on the back wall, with the rest of dairy and frozen in the middle of the store. Deli/bakery are on the left side of the store.
The store feels both modern and rustic, and feels much more spacious than you might expect from a store of this size with this many features.
This is Seabra's first foray into Worcester County. The next closest store is
Framingham, and these two stores share a circular.
Produce is kind of in front of the grocery aisles and continues down part of the first aisle. You can see the three registers and customer service to the left above.
The emphasis is on international items, but there's also a selection of standard groceries. Best Yet and Full Circle items, distributed via C&S, are visible throughout the store.
I love the appearance of the refrigerators with the lighting on each shelf. It helps that the whole store is so new and shiny.
The large butcher counter is at the back of the store, with packaged meats on either side and in front. No service seafood here, which surprised me.
A look across the back wall of the store...
The wooden ceiling is a very attractive touch.
Frozen foods and certain dairy items, like cheese and eggs, in the grocery aisles.
Again, I like the look of the fixtures here. It's certainly a very attractive store and a good use of space.
Chips and soda are in the final grocery aisle in the main supermarket. Bread and baked goods are on the other side of this chip shelf, facing the deli and bakery which are in their own room.
Fresh bread, deli, bakery, and prepared foods wind their way around the back of the deli-bakery room on the left side.
This is another spectacularly designed area, with lots of natural light and an elegant overall appearance.
Seabra's signature fresh Portuguese bread -- some of it brought in from the Ironbound -- lines the right side of the deli counter.
The service bakery and deli counters are next to that.
Salad and hot food bars make up most of the kitchen (sandwiches are at the deli) and a Portuguese BBQ counter is at the far end.
Notice this is branded Dee's Cafe, as is the one at
Ferry Plaza.
And Rodizio is the charcoal barbecue counter, at the far end of the prepared foods department. This area also has its own entrance.
Turning around to look back over towards the supermarket. There's a counter that looks like it may eventually be a coffee shop straight ahead below, too.
The exposed brick and wood is a beautiful touch.
Now rounding out our tour back in the main supermarket...
I'm glad to see Worcester has gotten a new supermarket, and a very nice one at that (if a bit late for me to enjoy, now that I no longer live in town...) and it's definitely filling a need here in Main Middle.
Plus, don't miss this weekend's other MA posts!
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