Dumbo Market
This small supermarket opened in 2014 in a new-build development. It seems that Urban Market will vacate this space and move to the new location once it's done, but it's also possible they'll keep both locations. They're just around the block from each other.
This was the first of the Dumbo Market and Urban Market locations to open. Today, the group includes five stores, plus another coming soon on the Upper East Side.
You enter on the left side of the store to a dead-end room with produce on the left side and deli on the right side. The rest of the supermarket is on the right side, behind the deli counter, with dairy in the first aisle, meats on the back wall, and frozen in the last aisle.
Not an inch of space goes to waste in this small store. Deli is the only service department, but there's a lot here.
I have to assume that Urban Market simply outgrew this location, since there's definitely nothing wrong with it (since it's really still pretty new). Here you can see just how small it is. Five aisles, three registers.
And despite the fact that it's still pretty new, the space is small and dim enough that it feels older than it is. That's probably another motivating factor for the move (assuming they don't keep both locations).
The grocery aisles are full and complete, though.
This store competes most directly with an upscale and well-run -- but very expensive -- independent called Foodcellar & Co. Foodcellar has two LIC locations, and until recently was a member of IGA, the only IGA member in New York City. Today they seem to be fully independent.
The meat department continues down the back part of the last aisle, with frozen in front of that.
Looking towards the back of the first aisle...
I'll be back to check out the new Urban Market once it opens, along with the new Upper East Side Dumbo Market! In the meantime, here's this weekend's other posts...
Opening: TBA
Development in Long Island City is booming. And with lots of new residents comes the need for new businesses, including supermarkets. At the corner of 5th Street and 49th Avenue, a new mixed-use building under construction is preparing to have a new supermarket on the ground floor owned by Dumbo Market. Dumbo Market has a store each in Dumbo (opened 2019) and Cobble Hill (opened 2022), and also owns Urban Market locations in Hoboken (opened 2025), Park Slope (opened 2022), and here in Long Island City. The existing LIC Urban Market is just 8000 square feet, and the new space will be over 13,000. Per that LIC Post article, the store will move from its current location just around the corner into the new-build location once it's completed. No timeline has been given for the new store's opening, and I couldn't quite see inside when I walked by, but work was definitely ongoing.
Owner: Mohammed Mujalli
Previous Tenants: none
Cooperative: Key Food Stores
Location: 49-20 5th St, Long Island City, NY
Photographed: July 15, 2025
All of those Urban Market and Dumbo Market locations are currently affiliated with Key Food Stores. The Cobble Hill Dumbo Market store opened as a member of the Associated Supermarket Group, but shortly thereafter switched to Key Food. I assume the new location will also be under Key Food, and my assumption is that it'll be called Urban Market (and not Dumbo Market). While we're here, let's check out the existing Urban Market in LIC!
Urban Market
Opened: November 14, 2014
Owner: Mohammed Mujalli
Previous Tenants: none
Cooperative: Key Food Stores
Location: 50-01 2nd St, Long Island City, NY
Photographed: July 7, 2022
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