new produce department, which seems to have had a new room built in it, and the exterior with a newly unreadable sign here. (Tiny? Check. Badly colored? Check.)
Low Low Prices?
ACME signs, where the middle portions would be changed out periodically but have now just been replaced with generic graphics.
- 14, side closer to produce and first aisle: frozen
- 14 opposite: frozen
- 15 produce side: frozen
- 15 opposite: dairy
- 16 produce side: dairy
- 16 opposite (side wall): frozen
This crazy arrangement could not have been how the store was built, right? Too confusing!
Frozen on both sides of 14.
15 is both frozen and dairy. All these cases are quite old.
I can't say I've ever seen eggs displayed like this except in a discount store...
Not the most attractive presentation.
Ice cream on the side wall of the store, in 16. Dairy faces...
Yikes. In a shot like this, you can really see how outdated the store is (was).
Very small bakery in the front corner with deli next to it along the front wall. The picture in the aisle marker looks to be newer than the aisle marker itself, possibly from the Easy Fresh Affordable campaign.
Okay, Utz products are made about 50 miles south of Lexington, but still in Virginia. I don't know that they qualify as "local goodness" though! I can buy them up here in Worcester, MA... Still a nice touch, and other products on this display, at the front of aisle 16, were more local.
I'm not sure what happened to the colors in this picture of the bakery case. There is no sign for the bakery, just a "Deli Bakery" sign to the left...
The problem with this decor package for me is its lack of signage. There's certainly enough junk up on the walls, but it doesn't do a good job actually directing people to what they're looking for!
Some downsizing here in the deli...
It's generally not a good sign when the service departments are cut back.
Does anyone actually need this Delicatessen sign here? Why couldn't they have put it over the deli, and changed the "Deli Bakery" sign to just "Bakery" over the bakery? Is it that hard?!?!?!? (Ahem. Returning to impartial journalistic tone.) The customer service counter was previously tucked away in the corner here along the front wall, although it doesn't appear that it's in use anymore. The counter has been moved to an island in the middle of the front-end.
Yep, you know a store is deserted when you can get a good straight-on shot of customer service without being noticed!
Here's a look along the front-end from the entrance/produce side.
The decor calms down a little bit for the "Thank You" wall.
Well, at least the store is clean and bright.
More Extra Low Prices visible to the left!
I suppose I should reserve judgment on the new decor until I actually see it in person. I was never a fan of Supervalu's PF&H v3.0 until I just recently visited a store with it. It was so much more attractive in person than in pictures. Of course, it works in the other direction too -- I don't know that this store was quite so hideous as these pictures make it out to look!
Heading out east to the next town on US-60 for a few stores in Buena Vista, VA beginning tomorrow!
84 E Midland Trl, Lexington, VA
Open Daily 7AM-10PM
My Rating: ★★★☆☆