Wednesday, March 20, 2019

TOUR: Seabra Foods - Chestnut St, Newark, NJ

Heading over to the Ironbound section of Newark today and tomorrow for a look at two different branches of Seabra supermarkets. (Check out the distinction here. Apologies for the broken links.)
Looking at the storefront from a packed parking lot. As a warning, these pictures came from before the blog, so they're not exactly up to the quality that I've been trying to get more recently.
This Seabra Foods is the newest, and probably largest, of the five in the Ironbound. (That's going to change very soon.) It's located in a space that had previously been vacant but was originally industrial, which was supposed to be converted to retail. That didn't actually go through until ca. 2010-2011. Seabra had gutted the space, which was not intended to be used as a supermarket originally. The layout is pretty standard for Seabra, with produce and dairy in the first aisle, seafood and meat along the back wall, and deli and bakery in the last aisle. This store also has a café on the second floor.
Here we can see the entrance leading into the produce department. If I had one complaint, it would be this floor -- it's very loud for carts rolling across.
A look across the front-end from produce.
Nothing like piles of leafy greens to get you in the fresh-produce mood! (Ever notice how value-based supermarkets, like Extra in that link, display their bunches of greens horizontally and higher-end markets display their greens bunches vertically?)
Here's an overview of the produce department, with dairy continuing along the side wall, visible to the left above.
Very similar layout to the Superfood in Allentown, actually.
Seafood (closer to produce) and butcher along the back wall of the store. The ceiling is great and very unusual, as it's exposed as the original industrial ceiling would have been. You definitely get the feeling of this being a repurposed industrial space, much more so than the ShopRite of Elizabeth, for example which is also a former industrial building. (That store will be coming soon in a full tour on the blog.)
In the far back corner of the store is the entrance to the café, which is on the second floor of the supermarket. The bakery and deli departments line the far side wall.
We'll have to supplement my own pictures with a few from Google Maps. Here's a look at the café on the second floor.
That's quite the cheese case for a small store! I unfortunately did not get to photograph the front-end, but we can use Google Maps for that. (Those checkout lights sure look like Edwards ones, except for the color. Maybe there were different colors used.)

Another Ironbound Seabra store tomorrow...

Seabra Foods

219 Chestnut St, Newark, NJ
Open Daily 7AM-10PM
(973) 732-4630
Photographed June 2016

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