Now for our first store tour of the Virginia group!
Heading in to Lexington, a small city that's home to both Washington & Lee University and the Virginia Military Academy. It has another great downtown.
Our first stop in Lexington is the Kroger, the first of two major supermarkets in town. The second is Food Lion, which we'll tour tomorrow.
Surprisingly, this is actually the first Kroger to appear on the blog!
The building and property has a vaguely A&P-like feel to it, although I doubt it ever was one. There is a spectacularly-preserved A&P centennial model just across the street at 114 Walker St.
I'm not at all familiar with Kroger, but I didn't think it was too common for the food & pharmacy lettering to overlap the logo, which is without its oval anyway!
You enter on the right side with bakery along the front wall to the right, deli on the right-side wall, and produce in the back-right corner. Meat and seafood line the back wall with frozen and dairy on the far (left) side of the store. Liquor and pharmacy are in the front-left corner.
Heading in to see one of Kroger's newer decor packages, although not the latest...
The entrance/exit is to the left through that doorway. We're looking at the front wall here. Bakery runs along the front wall just inside the entrance with deli along the right-side wall. Produce is in the back of the first aisle with meat, seafood, and dairy along the back wall. Frozen at the far end of the store and liquor and pharmacy in the front corner opposite the entrance.
Quick look across the front-end.
Bakery along the front wall.
I love the "cakes made your way" sign, although it doesn't really fit with the rest of the decor!
Despite the fact that this is a very small store, it has deluxe, 3-D decor. It looks like there was a version of this decor package that consisted just of letters applied to the wall.
Hot food in the front corner with a nice deli lining the side wall.
Small sushi counter to the right of the deli. There's some very deluxe offerings in this small supermarket! This was also my first time to a Kroger-owned store in many years, and I was very impressed with the overall decor, selection, and prices.
Here we see where the deli/bakery area gives way to produce towards the back of the store.
Looking back up towards the bakery department.
The produce/floral department is beautiful. Dark floors, focused track lighting and wall uplighting, and great decor hanging from the ceiling. The patterns on the walls are attractive but not overwhelming.
Organic produce along the back wall.
Looking back up towards deli/bakery.
The lighting really makes the colors in the produce stand out here.
Meat and seafood are next along the back wall.
The decor falls flat a little bit here. Not much detail on the walls and no lighting on these decor elements.
The attractive design returns for the meat and seafood counter. Small by New Jersey standards, but it's the only grocery store in the area with a service seafood counter!
Heading down a grocery aisle to see the (copious) category markers.
I'm not used to these category markers, and I'm not a huge fan. It seems like it would make doing a reset awfully hard.
Since this was my first time in a Kroger store in years, I was surprised with the newly redesigned packaging. I love the box design but does anyone else think the blue Kroger logo is out of place on this design? In my opinion, it's about time for a new look.
More nice storebrand packaging here. (Also, how about those prices? I can't remember the last time I paid $0.99 for a jar of pasta sauce!)
I don't know my Kroger decor packages, but it almost looks like this floor is left over from a prior renovation. It doesn't fit particularly well with what's on the walls, and it looks somewhat outdated.
Deluxe HABA aisle towards the far end of the store.
A look along the back wall, with the dairy alcove visible just to the left. These hanging signs are promoting Kroger's private label brands.
Dairy looks to have newly updated cases. Does anyone know how the wall patterns or symbols are chosen? A tree in dairy is nice, but it doesn't make too much sense.
Dairy continues along the last aisle (13) with some frozen in the last aisle and some in previous aisles.
First frozen half-aisle (11, above) and main frozen aisle (12, below).
Liquor is up in the front corner.
This signage gets a little lost with no real lighting on it.
Very attractive wall patterns here.
Self-checkout and pharmacy just next to the liquor department.
So often, I don't get a good picture of the front-end because there are too many employees or managers around. I think here I went a little over the top because I could! Come back tomorrow for a tour of the second supermarket in town, the Food Lion just up the street.
422 E Nelson St, Lexington, VA Open Daily 6AM-12AM www.kroger.com (540) 464-3309 My Rating: ★★★★☆