Saturday, June 29, 2019

TOUR: Pioneer Supermarket - Fordham Heights South

Quick note before we start today's post. I missed it at the time, but yesterday's Snapshot was actually The Market Report's 600th post! Thank you for reading as always, and if you have any feedback or just want to talk supermarkets, feel free to leave a comment here or email me at zachary@marketreportblog.com!

Today's store tour is the first of two Pioneer Supermarkets we're going to see in this neighborhood, located just at the corner of 183rd St and Jerome Ave, a major north-south corridor that parallels University Ave.
This store has been a Pioneer for many years, at least about 15, but likely longer. However, as we'll see, it's also been pretty recently renovated.
Hmm. Seems like maybe they could've found a better place to put that Pioneer logo. Like, you know, a foot lower. Anyway, the store's located just under the 183rd St subway station.
Okay, that's better. You can see the recent renovation, with the new awning and sign, and big new windows. I love these huge panel windows.
We enter to a nice dual-wide produce department. Customer service/manager's offices are located in the front corner at the front of the first aisle, with meats on the back wall and frozen/dairy on the side wall opposite. Bakery and deli are in the front corner opposite the entrance.
Beautiful produce display here! They make the most of their single-tier display. As we'll see, a lot of effort is put into the presentation across the store here. Likely because we're just three blocks from Food Universe and one from Bronx Marketplace.
Nice floor here, and I also like the fake brick around the courtesy counter. The pineapples across the top of the produce case are also a nice touch.
Jumping over to the other side of the produce display. And while I do like the tall grocery shelving, making for maximum dry goods selection in a small space, you can see that makes it hard for some customers, such as this woman who I just happened to catch reaching for a product on the top shelf.
Back corner, looking towards the back wall. There is a slight indentation in this back corner, as we see here, and I'm assuming it's probably a small storage space and elevators to the basement.
Meat cases with what appear to be new cases along the back wall. The grocery shelving also appears to be quite new. The renovation seems to have happened in 2014, so I'd place all the fixtures at that time. The aisle markers, fake brick, and flooring probably date to the same time, but as we'll see, some of the decor appears to be from a previous renovation.
I like the two-tone floor pattern here.
As we have seen previously, the aisles can get a little narrow where we have some posts. I like how they carried over the brick texture to these too.
Check out how beautifully stocked that is!
We do see a lot of really nicely stocked shelves around this store. As I said previously, I think these three stores so close together keep them all on their best behavior.
Looking along the back wall back towards produce in the first aisle.

We have dairy on the side wall of the store and frozen facing. The freezer cases appear to be a little on the older side, but they're in nice condition.
As I mentioned, this decor sure looks older than 2014. Maybe it's not, I can't entirely tell. If I remember correctly, produce does not have a sign, but meat, dairy, deli, and bakery do.
The bakery case (there's no in-store bakery) faces into the store, while the deli faces towards the checkout.
And a look across the front-end, with what appear to be new registers and definitely new hanging signs with the checkout numbers. This Pioneer is quite nice, and after a quick Snapshot tomorrow, we're going to continue our streak of very nice stores with a CTown, a Bravo, and this owner's other Pioneer on Monday, Tuesday, and Wednesday respectively. Lots more to see, come back soon!

Pioneer Supermarkets

2285 Jerome Ave, Bronx, NY
Open Mon-Sat 8AM-9PM, Sun 8AM-7PM
pioneersupermarkets.com
(718) 584-0326
Photographed June 2018

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