TOUR: ShopRite - Wyckoff, NJ

ShopRite of Wyckoff

Owner: Inserra Supermarkets

Opened: 2019

Previous Tenants: Stop & Shop > A&P

Cooperative: Wakefern Food Corp.

Location: 430 Greenwood Ave, Wyckoff, NJ

Photographed: August 2019

Announced as far back as 2010, this ShopRite replaced an A&P Futurestore that previously stood on the site. It finally opened in January 2019, despite a non-stop legal battle from Stop & Shop, which has a store just 400 feet away.

The current ShopRite, which is owned by the Inserra family, is a new-build store and did not take the former A&P building, which sat abandoned for many years. The store is beautiful and certainly a step up from the nearby Stop & Shop. It's worth noting that the A&P was built as a Stop & Shop, which would've sold to A&P in the mid-1980s when Stop & Shop pulled out of New Jersey, before the newer Stop & Shop was built in the late 90s or early 2000s. (This is a subtlety that the NorthJersey article I linked above seems to gloss over.)

For one reason or another, this store does not have a pharmacy. Anyway, you enter to a spacious grand aisle, with a cafe and prepared foods department to the right and deli along the right side wall. Floral and customer service are immediately inside the entrance to the left. Cheese and bakery round out the grand aisle on the back wall, with seafood and meat beyond that running along the back of the store. Frozen and dairy are at the far end of the store, with a slightly awkward front corner where pharmacy would probably typically be; instead, it's packaged bread and a dietitian's office.

Floral and customer service on one side of the entrance...

...and the Inserra Bistro on the opposite side. I enjoyed a nice barbecue pulled pork sandwich from the grill when I was here.

Prepared foods and deli lining the right side wall.

Beautiful deli fixtures, and I'm a big fan of the decor here. It's a fun example of the modern-rustic-industrial trendy design that's so popular now.

Looking across Inserra's Best produce department from the back. As you can see, there's a big push on the Inserra name, which in some parts of Bergen County may be just as recognizable as the ShopRite name. Notice also that the grand aisle actually is numbered and gets an aisle marker.

Cheese department at the back of the first aisle.

Inserra has never had the greatest bakeries but this one looked pretty solid. Still a smaller selection of fresh baked bread than other ShopRites, though.

I like the sense of humor the decor has, though. There are several departmental puns like "everyday kneads."

Clean and wide grocery aisles, and we can see here there's a Kitchen Shop department as well, which has been going into a lot of the new ShopRites. Milford had a super-deluxe version.

Here's a look at some interesting mid-aisle promotional displays I haven't seen before. As you can also see here, there are skylights throughout the store which make it a lot brighter.

A lot to see here at seafood. We have a tiered shellfish display that keeps water flowing through it, a sushi counter, and a counter for prepared seafood (hidden behind the two shoppers here).

Service butcher with a dry aging case, a very nice touch. Patsy's Butcher refers to Patsy Inserra, the founder of Inserra Supermarkets three generations ago.

Looking along the back wall at the meat department. Notice that the category markers are designed in the shape of meat cleavers!

Beautiful health and beauty section, even though the store doesn't have a pharmacy, much like what we saw at Thornwood.

Although Wyckoff doesn't have a separate natural and organic department, the natural frozen and dairy is separated, shown here in aisle 16.

Quite a selection of vegetarian meat substitutes!

Aisle 17 is nonfoods, with 18 being frozen and 19 with one side frozen and one side dairy. Additional dairy is on the back wall, including in a small alcove in the back corner.

The Milk Barn heavily promotes the fact that all of the storebrand milk is local, being produced in Readington, NJ at Wakefern's own dairy, Readington Farms.

Dairy alcove in the back corner.

Awesome signage, especially when it comes to the wood textures. Some of these fonts are better than others -- I'm loving the "dairy" font, but Lobster is just overused. Sorry, Met Fresh White Plains. I do, however, like that it's used for all of the dairy signs to unify them all.

Frozen and dairy in the last aisle.

This is where I'd expect to see a pharmacy, but instead we just have packaged bread.

Dietitian's office next along the front wall.

Looking across the front-end. Notice that the logo featured on the aisle markers says "Inserra Wyckoff," which we'll see again on the front-end.

Very spacious front-end, clearly designed for big crowds the store isn't getting on a random Thursday afternoon. I'm sure it fills up on the weekends.

And a look across the front-end from the other side, where the self checkouts are. Notice the new logo on the front wall for "Inserra Wyckoff..."

And that wraps up our tour of this beautiful new store! It's certainly a departure from their older stores. Up next we're going to head over to a store just to the southwest before circling to the far western border of Bergen County here on The Market Report!