The Market Report

ShopRite Opened:  1970s in this location Owner:  Chuck Infusino Previous Tenants:  none Cooperative:  Wakefern Food Corp. Location:  171 Browertown Rd, Little Falls, NJ Photographed:  June 18, 2025 Welcome back to the Little Falls ShopRite! This is one of the few ShopRites left that's a single-store member, so the owners of this store don't own any other locations. And it's a pretty great store, if suffering from a weird layout due to several generations of expansions and remodels, and an even worse parking lot for the same reason. But since my last visit , the store has seen yet another remodel if only a small cosmetic one. The entrance on the left side of the store takes you into the bakery and produce departments. The specialty cheese department was also previously here, but it's been moved to the deli area on the other side of the store. As you enter the main supermarket, pharmacy is in the front-left corner, with HABA in the first few aisles. Meat and ...

ShopRite of Little Falls Owner: Chuck Infusino Opened:  1970s (in this location) Previous Tenants:  none Cooperative:  Wakefern Food Corp. Location:  171 Browertown Rd, Little Falls, NJ Photographed:  December 2020 It's almost exactly a quarter of a mile from yesterday's former Fairway to today's ShopRite, but the two stores are basically just across the highway from each other. Both, however, are difficult to access from route 46. While that became a weakness for the Pathmark-turned-Fairway, it's definitely a strength for the ShopRite, which draws a large part of its customer base from the neighborhoods immediately around the store and to the south, serving Little Falls and several neighboring towns. The approximately 75,000 square foot store (that includes the neighboring ShopRite liquor store) has to be one of the strangest laid out stores in existence -- rivaling Oakland -- but a recently-completed remodel has vastly improved it, as we'll see. The store h...