Price Rite vs. Aldi I'm not generally a big fan of the no-frills discount stores, but I do think two (in this area) have really set themselves up for success by being a little better and/or different. In my opinion, those are Price Rite and Aldi. Price Rite is the discount end of Wakefern Food Corporation, the corporation that runs the ShopRite cooperative. According to their website, they offer "impossibly, incredibly, inconceivably low prices everyday," but I think their real strength comes from not just focusing on the cheap, sodium and fat-filled canned goods, frozen foods, and packaged goods most discount stores sell. Sure, Price Rite sells these - as does just about every other supermarket - but because of their comparatively larger store sizes, they also have the space to offer more fresh options. This image is from an article about the grand opening of a Price Rite from universalhub.com. As the article says, Price Rite has no service departments, but ...