The Market Report

SuperFresh Opened: July 31, 2020 Owner:  Kevin Kim Previous Tenants:  ShopRite > Pathmark Cooperative:  Key Food Stores Location:  101 New Brunswick Ave, Hopelawn, NJ Photographed:  March 20, 2025 There's a lot of SuperFresh news lately! In this post, we'll be seeing some changes going on at the Linden and Hopelawn locations, and a Met Foods in Brooklyn recently switched over to SuperFresh . Starting with Hopelawn! The store is still relatively new, having opened in the summer of 2020 . But it's one of three SuperFresh stores that apparently went up for sale this winter. The new owner, Kevin Kim, took over about a month ago. More on that shortly. The store still basically looks the same -- and, to be clear, it'll remain a SuperFresh with no significant changes, since it was just a sale from one SuperFresh owner to another. They're building a new counter in the front corner of the store next to the entrance, which looks like it may be a new customer service c...

SuperFresh Owner: Howard Lee / Food World Supermarkets Opened:  2020 Previous Tenants:  ShopRite > Pathmark Cooperative:  Key Food Stores Location:  95 New Brunswick Ave, Hopelawn, Woodbridge, NJ Photographed:  June & July 2020, February 2021 We're here at the southeastern corner of Woodbridge Township, in the Hopelawn section, to tour the SuperFresh that opened here in July 2020. As dedicated readers will remember, I attended the store's grand opening, which we saw in a Special Report back in August 2020. The building is 46,000 sqaure feet (plus a 5000 square foot liquor store, seen to the left here). It was built in the mid- to late-1960s as a Supermarkets General-owned ShopRite, and converted to Pathmark in 1968. Following Pathmark's closure, it was announced that about 30,000 square feet of the store was to be taken over by "D Town Market Fresh" -- almost definitely the same owners as B Town in Elizabeth , especially since they were announced at the...