The Market Report

Superfood Fresh Supermarket Owner: unknown Opened:  2018 Cooperative:  Retail Grocers Group Location:  704 W Emmaus Ave, Allentown, PA Photographed:  January 8, 2021 We're here at the Superfood Fresh Supermarket in Allentown -- one of two that started as Superfood Marketplace stores, then appear to have been sold to the owners of Twin City and other supermarkets, and rebranded Superfood Fresh. When we were here last, it was a Superfood Marketplace . Not much has changed, but I wanted to get a few updated interior pictures nonetheless. As we can see, maintenance at this store has been excellent. It's extremely clean and well-stocked. And even with the high ceiling, no lights were burnt out. Speaking of that, here's a few better and newer pictures of the high pitched-roof ceiling. And a picture of the mural on the front wall, which still has the poorly-added Superfood Marketplace logo over what used to say Valley Farm Market. Worth mentioning that the other remaining ...

A while ago we saw the fascinating Twin City Supermarket in Elizabeth, NJ. As I mentioned, the group also owns other stores: Twin City Supermarket in Plainfield, NJ Twin City Supermarket in Newark, NJ Pueblo Supermarket in Newark, NJ Aquí Market at Journal Square, Jersey City, NJ Aquí Market at Twin City Plaza, Jersey City, NJ Aquí Market in Bridgewater, NJ Aquí Market in Califon, NJ And this store, Superfood Fresh Market in Middlesex, NJ. This store has an interesting history. The store was opened as a WT Grant in the 1950s, joining an A&P at the other end of the mall. A&P closed in 2001 and was converted to a Food Basics, which closed in 2006. That space is now divided between Dollar Tree and the Route 28 Farmers Market, a small greengrocer. WT Grant closed in the 1980s and was replaced with a Drug Fair. Drug Fair, in turn, closed in 2009 and was replaced by Walgreens, which found it hard to fill the entire 30,000-square-foot space. So they blocked off a po...