The Market Report

Bravo Supermarkets Opened: April 2024 Owner:  unknown Previous Tenants:  A&P > Met Foodmarkets > Pioneer Supermarkets > Super Exito Supermarket > CTown Supermarkets Cooperative:  Krasdale Foods Location:  218 Dayton Ave, Clifton, NJ Photographed:  October 21, 2025 A very quick post here at the Bravo in Clifton, which has completed its rebrand. This store, in the Botany Village area, has had a lot of brands in its day, starting with A&P in the 1970s. By the 1990s, it had become a Met Foodmarket, beginning its parade of independent supermarkets. By the end of that decade, it had become a Pioneer, then by the early 00s became Super Exito. Super Exito actually stayed in place all the way until 2023, when the store underwent a significant remodel and rebranded as CTown under Krasdale Foods. The following year, it switched over to Bravo, another brand of Krasdale. Although the store transitioned to Bravo over a year ago, signage wasn't updated r...

Bravo Supermarkets Opened:  April 2024 Owner:  unknown Previous Tenants:  A&P > Met Foodmarkets > Pioneer Supermarkets > Super Exito Supermarket > CTown Supermarkets Cooperative:  Krasdale Foods Location:  218 Dayton Ave, Clifton, NJ Photographed:  July 13, 2024 This store is a Bravo supermarket, but you'd hardly know it from the front! It switched from CTown to Bravo in April of this year -- CTown and Bravo are both part of the same group, Krasdale Foods, and I'm not sure whether ownership changed during that switch -- but the sign has yet to be updated. Other signs around the building, including on the front door and in the back, have been switched, and they've run the Bravo circular since April. This store has changed banners many times during its life. It was built in the 1970s as an A&P, then by around 1990 it had become a Met Foodmarket. Within a few years, it switched to Pioneer Supermarkets (at the time, both were overseen by Whi...

CTown Supermarkets Owner: unknown Opened:  April 2023 Previous Tenants:  A&P > Met Foodmarkets > Pioneer Supermarkets > Super Exito Supermarket Cooperative:  Krasdale Foods Location:  218 Dayton Ave, Clifton, NJ Photographed:  May 22, 2023 We are returning to what used to be Super Exito at Botany Village! The roughly 13,000 square foot store has completed a major renovation and has also rebranded as CTown. It's possible the store was sold prior to its rebrand and renovation, but I'm not sure. This store comes in at about 3,000 square feet smaller than the new Food Universe just about 0.6 miles west, and it's also possible that the store's extensive renovation and rebrand was in anticipation of the Food Universe's opening. All of my conclusions from the prior post still ring true for me, that the store looks great but has lost a lot of personality and a lot of selection. Produce was good-looking and fresh, but the whole store seems very expensive (a...

Super Exito Supermarket Owner: Jay Patel Opened:  2007 Cooperative:  Krasdale Foods Location:  218 Dayton Ave, Clifton, NJ Photographed:  January 5, 2023 After many years we're returning to the Super Exito Supermarket at Botany Village in Clifton, NJ! We saw the store back in 2018 looking cramped, cluttered, random, and chock-full of personality. It's been fairly extensively renovated, and is feeling much more spacious but has also clearly lost a lot of personality (which I might gripe about, but who cares) but -- it felt like -- a lot of selection. The outside hasn't changed at all, which is odd since the logo seen here on this storefront is not the latest Exito logo. I guess it doesn't matter all that much, though, since the store uses the CTown circular and in fact it doesn't say Exito anywhere on the circular -- or on the inside of the store, for that matter. Some helpful commenters on my original post clarified the history of the store, most importantly that i...

Back in May 2017, we saw a tour of the Ideal Marketplace in half of a former Pathmark in the Botany Village section in Clifton. In New Jersey. In the United States. In North America. Get the picture? We're heading back to that area again, this time to check out a neighborhood fixture, the Super Exito Supermarket in the Botany Village plaza. It was actually raining pretty hard the day I visited. Ah, the sacrifices I make for the blog... This store is an interesting situation. The name is in Spanish, and the music was Latin music. However, most of the international foods were from Europe, especially eastern Europe. Plus, the owner, Jay Patel, is Indian. I've never seen anything like it! On the other hand, a commercial for one of Exito's other locations pronounces the name "ehks-EE-toe", not "EHKS-ee-toe", as the word for success is pronounced in Spanish, so either the voice actor couldn't speak Spanish, or the name doesn't actually refer ...