The Market Report

Valley Farm Market Owner: Joe Fasula Opened:  2021 under current ownership; 2003 previously Cooperative:  Wakefern Food Corp. Location:  1880 Stefko Blvd, Bethlehem, PA Photographed:  September 10, 2016 & January 13, 2022 We are to visit what's left of Valley Farm Market, once a local chain that had a location where SuperFood Fresh is now. This is a fairly sizable store, at around 66,000 square feet, and part of it was originally a Food Fair (note the signature tower), later a Food Lane and then Valley Farm Market. In 2021, Valley Farm was sold to Wyoming Valley chain Gerrity's, and I was here shortly after the sale. A few months after Gerrity's purchased this store, the 10-store chain joined Wakefern as The Fresh Grocer. I'm not 100% clear on whether this store is still branded Valley Farm Market (initially they said they wouldn't change the name, then later announced it would become a Fresh Grocer). But as of my January 2022 visit, it was still very much the...

Superfood Fresh Supermarket Owner: unknown Opened:  2018 Cooperative:  Retail Grocers Group Location:  704 W Emmaus Ave, Allentown, PA Photographed:  January 8, 2021 We're here at the Superfood Fresh Supermarket in Allentown -- one of two that started as Superfood Marketplace stores, then appear to have been sold to the owners of Twin City and other supermarkets, and rebranded Superfood Fresh. When we were here last, it was a Superfood Marketplace . Not much has changed, but I wanted to get a few updated interior pictures nonetheless. As we can see, maintenance at this store has been excellent. It's extremely clean and well-stocked. And even with the high ceiling, no lights were burnt out. Speaking of that, here's a few better and newer pictures of the high pitched-roof ceiling. And a picture of the mural on the front wall, which still has the poorly-added Superfood Marketplace logo over what used to say Valley Farm Market. Worth mentioning that the other remaining ...