The Market Report

The Fresh Grocer Opened: February 13, 2026 Owner:  Inserra Supermarkets Previous Tenants:  assorted non-grocery tenants Cooperative:  Wakefern Food Corp. Location:  523 Fulton St, Brooklyn, NY Photographed:  February 18, 2026 Downtown Brooklyn is the new grocery hotspot. ALDI and LIDL have each recently opened new stores, joining a number of existing stores including a Trader Joe's opened in 2017 and several independents. Now, Inserra Supermarkets -- which runs ShopRite , Price Rite , and The Fresh Grocer stores in northeastern New Jersey and Rockland County, New York -- has joined the fray, opening an 18,000 square foot Fresh Grocer in a basement just diagonally across the street from the LIDL. Although the LIDL is a no-frills discount store, it's actually quite a bit larger than this store at 30,000 square feet. The extremely low-profile storefront is easy to miss on busy Fulton Street, but it belies the extensive full-service supermarket tucked away ...

ShopRite Opened: 1980 Owner:  Inserra Supermarkets Previous Tenants:  none Cooperative:  Wakefern Food Location:  66 N Main St, New City, NY Photographed:  February 26, 2025 Welcome back to the ShopRite of New City! We've visited this small town about seven miles north of the New Jersey border before, and I've actually posted a tour of this ShopRite, but that was a long time ago so if you don't remember it, don't sweat it. My 2019 pictures are also included in this post. 2019 The 56,000 square foot store opened in 1980 as a new-build store and, at the time of my visit in 2019, was still looking very dated. (It was renovated and expanded out both sides in the 90s.) In 2023, it was announced that the mall it's in was set to be remodeled, and that the ShopRite would remodel to accompany the overall new look. The work finished with a ribbon cutting on February 24, 2025. 2025 The exterior has gotten a new facade, and I must say I really like the wood-texture faca...