The circular is a pretty mundane aspect of any given supermarket. It's a useful but generally unattractive, necessary part of the business. So I appreciate it when a supermarket doesn't take itself too seriously and can use something like the circular to joke around a little. Remember the Fine Fare on 33rd St in Union City? If you don't, check out the tour here . Their circular gives an...introduction to the store's quality standards. This panel reads: "We have the largest and freshest eggs, the whitest milk, the coldest ice, the spiciest peppers, the clearest water, the sweetest sugar, and the saltiest salt in the area."