Amazon Fresh Opened: June 20, 2024 Owner: Amazon Previous Tenants: Toys R Us Cooperative: none Location: 137 NJ-35, Eatontown, NJ Photographed: June 22, 2024 Amazon Fresh has had a bit of a tumultuous history. Analysts expected the e-commerce giant to revolutionize the grocery business when they first introduced their Amazon Fresh concept in 2020 with a store in California . Four years later, not only has Amazon had a minimal impact on the industry, but they've struggled to create a store that resonates with customers. I visited the Paramus location a few weeks ago and found it almost laughably bad, with rotting produce, sparse shelves, and weirdly high prices. (I can tolerate high prices at an independent grocer; there is no excuse from Amazon.) Well, in 2023, Amazon announced the chain was embarking on a revamp of the brand . A few stores would be renovated, the "Just Walk Out" technology would be phased out, and the format and product mix would change ...