The Market Report

Superfood Fresh Supermarket Owner: unknown Opened:  2018 Cooperative:  Retail Grocers Group Location:  704 W Emmaus Ave, Allentown, PA Photographed:  January 8, 2021 We're here at the Superfood Fresh Supermarket in Allentown -- one of two that started as Superfood Marketplace stores, then appear to have been sold to the owners of Twin City and other supermarkets, and rebranded Superfood Fresh. When we were here last, it was a Superfood Marketplace . Not much has changed, but I wanted to get a few updated interior pictures nonetheless. As we can see, maintenance at this store has been excellent. It's extremely clean and well-stocked. And even with the high ceiling, no lights were burnt out. Speaking of that, here's a few better and newer pictures of the high pitched-roof ceiling. And a picture of the mural on the front wall, which still has the poorly-added Superfood Marketplace logo over what used to say Valley Farm Market. Worth mentioning that the other remaining ...

Heading straight south on University Ave from yesterday's Food Universe Marketplace to check out another store on the next business corridor south, Fordham Rd. This thoroughfare pretty much extends across all of the Bronx (although it becomes Pelham Parkway in the eastern half) and goes directly to the campus of Fordham University.  This store, as far as I know, has no relation to the Antillana Meat Market we saw on Sunday. It is, however, part of a chain with other locations at 1339 Jerome Ave and 1791 Jerome Ave, both in the Bronx. I do not understand the affiliation with SuperFood Marketplace, a New Jersey-based store with locations in Elizabeth and Ridgefield. Here's the approach to Antillana so that you can get a feel for Fordham Rd. The supermarket is on the corner and has the red awning. Like so many of these urban supermarkets, the store is pieced together from multiple smaller storefronts, with the corner part apparently under renovation to be a restauran...

Superfood Marketplace Opened: 2012 Owner: Maikel Martinez and Ana Lemes Previous Tenants:  non-grocery tenants Cooperative: Retail Grocers Group/General Trading Location: 50 1st St, Elizabeth, NJ Photographed: March 29, 2024 Before we begin, just a heads up: this was originally posted in April 2019, but was rewritten with new photos in August 2026. Now for the post! Elizabethport is separated from most of the city of Elizabeth by the New Jersey Turnpike, a little over a square mile of land cut off from most of the rest of the region. So although there are plenty of supermarkets across the city, Elizabethport's supply hasn't been particularly abundant. A Fine Fare here closed and was demolished decades ago, leaving the neighborhood with only a 7500 square foot independent called Super El Rey as the only full-service supermarket. (It's now a Universal .) In 2012, a second, similarly-sized independent opened up called Superfood Marketplace. Owned by the previous owners of...

A while ago we saw the fascinating Twin City Supermarket in Elizabeth, NJ. As I mentioned, the group also owns other stores: Twin City Supermarket in Plainfield, NJ Twin City Supermarket in Newark, NJ Pueblo Supermarket in Newark, NJ Aquí Market at Journal Square, Jersey City, NJ Aquí Market at Twin City Plaza, Jersey City, NJ Aquí Market in Bridgewater, NJ Aquí Market in Califon, NJ And this store, Superfood Fresh Market in Middlesex, NJ. This store has an interesting history. The store was opened as a WT Grant in the 1950s, joining an A&P at the other end of the mall. A&P closed in 2001 and was converted to a Food Basics, which closed in 2006. That space is now divided between Dollar Tree and the Route 28 Farmers Market, a small greengrocer. WT Grant closed in the 1980s and was replaced with a Drug Fair. Drug Fair, in turn, closed in 2009 and was replaced by Walgreens, which found it hard to fill the entire 30,000-square-foot space. So they blocked off a po...