Superfood Marketplace - Elizabeth, NJ

Superfood Marketplace

Opened: 2012

Owner: Maikel Martinez and Ana Lemes

Previous Tenants: non-grocery tenants

Cooperative: Retail Grocers Group/General Trading

Location: 50 1st St, Elizabeth, NJ

Photographed: March 29, 2024

Before we begin, just a heads up: this was originally posted in April 2019, but was rewritten with new photos in August 2026. Now for the post! Elizabethport is separated from most of the city of Elizabeth by the New Jersey Turnpike, a little over a square mile of land cut off from most of the rest of the region. So although there are plenty of supermarkets across the city, Elizabethport's supply hasn't been particularly abundant. A Fine Fare here closed and was demolished decades ago, leaving the neighborhood with only a 7500 square foot independent called Super El Rey as the only full-service supermarket. (It's now a Universal.) In 2012, a second, similarly-sized independent opened up called Superfood Marketplace.

Owned by the previous owners of Eagle Supermarket in town, Superfood started here in Elizabethport but later opened additional locations in New Jersey and Pennsylvania. You enter on the left side to produce in the first aisle and meats at the back. Additional meat lines the back wall, with what used to be a service butcher/deli but has now been turned into more packaged meat. Dairy and frozen are in the last aisle on the right side.

Below left, you can see the former butcher/deli counter that's now an expansion of the meat department. On my most recent visit, I saw both Parade/Life Every Day items (that's from General Trading) and Avenue A items (those are from Associated Supermarket Group). Not sure entirely what the situation is or who's the primary supplier.

The store is small but well-appointed and very clean. You can tell it's a newer building than Universal across the neighborhood, but both have a lot to offer in a very small space. Universal has a large service meat and deli counter, though.

It looks like this store also previously had a hot food bar, and there's still a small seating area up at the front.

You can see the other Superfood Marketplace, in Ridgefield, here. Other locations have been sold and are now branded Superfood Fresh.

This post was rewritten on August 24, 2026 with new photos.