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Lincoln Market - Brooklyn, NY (Clarkson Ave)

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By Zachary
Lincoln Market
Opened: December 2024
Owner: Khalid Innab
Previous Tenants: none; supermarket previously on property
Cooperative: ASG
Location: 210 Clarkson Ave, Brooklyn, NY
Photographed: June 20, 2025
When you see today's first post is a Lincoln Market, you know it's gonna be good. The small chain of New York City supermarkets, which grew from a single location in Propsect Lefferts Gardens on Lincoln Place, has made a name for itself in three of the five boroughs with modern and upscale supermarkets. But they're not gourmet stores -- they have high-end selections but also the basics, and they tend to have a good blend of specialty and everyday items. Most recently, I posted their new location in a former Rite Aid in Greenwich Village.
That store opened in August of last year, and last November, they cut the ribbon on their brand-new Prospect Lefferts Gardens location. This one is about half a mile southeast of the original Lincoln Place location, but in the same neighborhood. It's a new-build store, replacing an older building that contained a rather downtrodden Food Dynasty. This Lincoln Market appears to be quite a bit larger than the old Food Dynasty, and obviously is much nicer, too.
You enter to the produce department on the left side of the store, which is a peninsula in the front-left corner. Up next is the deli and bakery department, which also has cheeses and prepared foods, between produce and the grocery aisles. In the first grocery aisle, baked goods, more cheeses, and beverages line the side facing the fresh departments with beer behind deli-bakery. Meat and seafood are on the back wall, with frozen and dairy wrapping from the back-right corner to the front-right corner.
I was here on a Friday afternoon, so you might see a lot of stocking going on in this store. As you can tell from the pictures, though, even months after its opening the store is looking as good as brand-new. The produce was gorgeous and perfectly stocked, and the rest of the departments looked just as good.
The baskets are an attractive design touch, but also allow for lots of selection in the small space. Even though this store is on the larger side, compared to its predecessor and most other stores in the neighborhood, it's still under 20,000 square feet. My guess would be 15,000 or so.
There were at least four or five employees in produce alone, stocking, cleaning, and organizing. I'm sure they were preparing for the weekend rush, but still, the store is kept exceptionally orderly.
To the right of the produce department is the rest of the grand aisle, with bakery, deli, prepared foods, and cheese between here and the grocery aisles. This is a large, spacious, and well-appointed section (with deluxe touches not found in most other supermarkets around here, such as a sushi counter and a real in-store bakery).
Hot food and other self-service bars take up the middle of this area. The registers are just to the right below, and the grocery aisles are visible straight ahead.
The decor is simple but upscale, and the fixtures are high-end as well.
It's a bit of a rarity to see a full-service bakery counter, attached to an in-store bakery, in a New York City supermarket. The vast majority of stores in the city don't bake in-store, and many don't even have dedicated bakery departments.
Obviously, though, the intention here is to create a more premium shopping experience. And while Lincoln Market is no discount store, it's not an incredibly expensive store, either. Compare prices between Lincoln Market and, say, Gristedes -- not nearly as good as the Lincoln Market stores -- and you'll find Lincoln Market cheaper almost every time.
Beer and other beverages in the rest of the first aisle.
There are two bump-outs on the back wall. The first has a seafood counter and packaged meats, and the second one has frozen foods.
The Lincoln Market stores are very well-designed. They mostly use the same or similar decor, and I've actually visited and photographed a few more than I've posted. They currently have eight locations in Manhattan, Brooklyn, and Queens, plus at least one more coming soon.
The grocery aisles are well-appointed, too, and because they're fairly long they make the store feel pretty big.
Frozen foods are in the back-left corner, then continue down the last aisle.
Dairy is opposite, and continues onto the front wall.
Notice here how the decor is hung over the cases, so that the signage is readable even if extra stock is stored on top of the cases -- as is common in these urban locations when backroom space is at a premium.
And in terms of design, it's always nice to see also that they haven't forgotten about the rest of the store (after the grand aisle). You can see here that each department -- even frozen and dairy -- get some really attractive signage. Below, you can also see the bulk department, which is between dairy and the front-end.
Speaking of, here's a look at the registers. In the picture below, deli/bakery is to my left, produce is behind me, and grocery/frozen/dairy is straight ahead.
I look forward to seeing more Lincoln Markets soon (and maybe even some in New Jersey!) because their latest stores have been beautiful and exceptionally good in execution. But we'll have to wait and see if any make their way across the Hudson! More to see this weekend...
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