SuperFresh - Brooklyn, NY (Cypress Hills)

SuperFresh

Opened: October 29, 2025

Owner: Frank Pimentel

Previous Tenants: none

Cooperative: Key Food Stores

Location: 3260 Fulton St, Brooklyn, NY

Photographed: October 29, 2025

The other grocery store opening on October 29 was the new Cypress Hills SuperFresh, a new-build store spanning a little over 20,000 square feet. Like Village Marketplace, SuperFresh held its soft opening on October 29, so you won't see any ribbon cutting pictures here. The store was also having some finishing touches put on even as a stream of customers were coming in to check out the new store.

The store is quite large for its urban southeastern Brooklyn neighborhood, and you enter on the left side to the produce department. Beer, soda, and deli/bakery along with some dairy are to the right in this room, then you pass down a ramp into the main supermarket. Dairy and frozen line the left side and back of that room, with grocery aisles in the middle, and meat is in the last aisle on the right side with a service butcher in the front-right corner.

There are a number of supermarkets not far from here, but Cypress Hills is a lower-income neighborhood with somewhat limited food access. So the presence of this large supermarket -- with excellent produce, might I add -- is going to help, but really the big question is if anyone can afford the food. In fact, this store's owner Frank Pimentel recently talked to The City about that. In his South Bronx SuperFresh, per that article, 40% of the store's sales come from SNAP. I don't know the exact figure, of course, but I would bet a store like this one has a similar setup. It's making an already difficult business much harder for independent grocers. (See here for a similar article.) Visiting this store also showed another stark reality that tells the same story: there were a number of shoppers checking out the store's opening day, and buying quite a bit, but there were several times as many people lined up across the street at a church food pantry that was giving out food.

Back in this SuperFresh, the expansive produce department is an excellent antidote to the neighborhood's food access concerns. It's a good produce department by any standard, although of course what matters is how it holds up over time and not just on opening day. I've been to Pimentel's South Bronx store several times, though, both when it was a Fine Fare and then when it switched to SuperFresh, and that store's produce department is similarly well-appointed years after opening.

To the right of the produce department, we move into the first few short grocery aisles (bread and soda) with beer on the right-side wall. Deli/bakery are behind this area.

The deli also has a juice bar and a hot food/salad bar. No in-store bakery, but plenty of baked goods.

The dairy department also begins here, then continues in the main supermarket to the right of this wall.

You pass through this doorway into the main supermarket building, where dairy picks up at the back of the store and the grocery aisles are in the middle.

Some parts of the dairy department were still being stocked when I visited.

There are a couple of unusual corners and dead-end aisles here, probably because of the layout of the residential spaces above and behind this store. (In fact, a group of Key Food execs were touring the store when I was here, and one commented on the unusual layout.)

The grocery aisles are in the middle, in a straightforward setup running front to back, and frozen lines the back wall of the store.

I'm a big fan of this decor, which is cool and colorful. Because of the layout of the store, I wasn't quite able to get the whole sign in the frame, but...

There's another supermarket seven blocks east on Fulton Street that was a longtime Pioneer, then late last year joined Key Food and became Global Fresh. Now, that store is also slated to become a SuperFresh, but as of this past week, it still had Global Fresh signage up. Other Pioneer/Global Fresh locations in the Bronx and Manhattan are now SuperFresh.