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Special Report: Bread & Butter Market - Brooklyn, NY (Williamsburg)

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Bread & Butter Market
Opened: September 21, 2026
Owner: unknown
Previous Tenants: Khim's Millennium Market (ca. 2008 - ca. 2022)
Cooperative: Associated Supermarket Group
Location: 460 Driggs Ave, Brooklyn, NY
Photographed: October 7, 2026
Yesterday, we saw that even some of New York City's legacy supermarkets like Shop Fair are bringing it up a notch with their new stores. Here in Williamsburg, a local independent has opened a spectacular new supermarket -- one that feels much more like a high-end, gourmet market than a regular supermarket. This new Bread & Butter Market is a member of the Associated Supermarket Group, and joins much smaller Bread & Butter locations that are much closer to bodegas than supermarkets in Williamsburg and Roosevelt Island. It also joins another ASG store to the east about 3/4 of a mile along Driggs -- a very old-fashioned Met Foods that nevertheless serves the neighborhood faithfully.
For this new Bread & Butter, which spans around 10,000 square feet, the inspiration is clear. Just compare the look and feel of the exterior (right down to the font they used) to this new Erewhon on the west coast. But with this store, they're not coasting on the hope that people will associate them with the much more famous gourmet chain. There's a lot to offer here, and it's all wrapped up in a beautiful, top-of-the-line supermarket.
Sushi is the first service counter you hit when you walk in, with a very large in-store bakery, pizza, hot food, deli, and cheese counters lining the rest of the left-side wall. A gorgeous coffee shop and produce are opposite that, with a few grocery aisles behind them. Meat is on the back wall, and frozen and dairy are on the right side.
This store is very clearly not just a nicer CTown or Key Food; it's clearly attempting to be something different, and I would say it's working. The fresh offerings are really impressive, and the grocery aisles have an interesting, upscale mix of products. For example, although this store is supplied by ASG, I didn't spot many (or any, actually) of the group's storebrands, Avenue A from C&S. Instead, I saw Cadia natural and specialty items from KeHE, which also supplies ASG stores.
The store does feel cramped because of the extensive services fit into this space that's not all that big, but it's an impressive array nonetheless.
You'll find the basics in the grocery aisles, but the focus is clearly on specialty items.
No service seafood or butcher departments here, though.
The department signage hanging from the ceiling is backlit, with the front being black and the back lit up. It definitely works in person, but it sure doesn't in these pictures. Even with that in mind, though, I'm not sold on the hanging letters with nothing on the back, especially in aisles like frozen foods where customers could conceivably be entering from either end.
Beer, customer service, and the registers are all up front along the front wall.
This was a really impressive store, and it's really interesting to see an independent so easily transitioning from the bodega world to the gourmet market world. Here's a look at the rest of this weekend's posts!

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